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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: art slott who wrote (10002)	4/11/2000 4:54:00 PM
From: art slott	Respond to of 13157

By: Sun_Zoom_Spark Reply To: None Monday, 10 Apr 2000 at 8:39 PM EDT Post # of 36672 Quick report from NAB Bill Samuels was one of several ACTV people in the booth today. Also there from ACTV was David Alworth, Frank Deo, and Eric Pack. Talked with Samuels for a good 20 minutes. He is very focused, and has a very deliberate game plan that is geared for the maximum long term success even if short term performance has to suffer a little. He is very convincing, very passionate, and they obviously have all of the issues that they are often second guessed on very well thought out. An article featuring ACTV and targeted advertising appeared in the current Advertising Age magazine. The SpotOn name, logo, and marketing campaign is the first tangible efforts from our new Ad Agency firm. Sorry, gotta run...

To: art slott who wrote (10002)	4/11/2000 6:10:00 PM
From: Mkilloran	Read Replies (2) \| Respond to of 13157

Digital ADCO: The first customer signed up today. IATV starts revenue stream #3 today. #1 E-schools (more on the way) #2 Hypertv (more to come very soon) #4 FoxSports Network ........3rd qtr target #5 Pay Per View Specials.....4th qtr target More on Digital ADCO: One of the most exciting developments is the creation of Digital ADCO with General Instrument, to enable the delivery of individualized and targeted television advertising. General Instrument and ACTV each licensed patents to ADCO and GI made the initial capital contribution, expanding on its established relationship with ACTV. ADCO will allow for a revolutionary new form of television advertising, where viewers can choose commercials showing the products that most interest them, or be automatically delivered the most appropriate commercial given their demographic or psychographic profiles. In other words, while watching the same TV program, viewers in different households may see entirely different ads during the same commercial break. A young college grad might be delivered an ad for an economy car, while a family with children sees a Minivan ad, and a single man with no children receives a sports car commercial. We are confident that advertisers and television distributors will respond positively to the ADCO system, which will create much greater efficiency for TV advertising. While other companies are attempting to develop targeted advertising products for television, we believe that only Digital ADCO has the technology and business model to deliver what could prove to be the most compelling and profitable application of digital television.