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To: pezz who wrote (5299)	4/12/2000 9:23:00 AM
From: lorrie coey	Read Replies (2) \| Respond to of 17683

I first saw this subject on CNBC a while back... Apparently, Engage is a subsidiary of CMGI. What do you think about this, pezz? "5.Implementing guidelines and restrictions to ensure consumer privacy Engage believes companies within the industry are in the best position to self-regulate online profiling practices. We have built our business on the fundamental belief that consumers will feel comfortable with a technology specifically designed to protect their privacy. Consumer comfort and security is just as critical to our business customers. Advertisers and Web site publishers wanting to protect their brand and retain loyal customers cannot afford to do business with companies who ignore consumer privacy concerns; we must not ostracize them. And, of necessity, they will ultimately embrace only those technologies, service, and practices that can provide tailored and effective online advertising without compromising consumer privacy. This is a powerful marketplace force where the growing industry support of our technology is proof that the business model is working." engage.com Looks like they're doing their part. Amanda.