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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (23727)	4/12/2000 9:04:00 AM
From: david james	Respond to of 57584

Rande? Still following BDE? biz.yahoo.com Wednesday April 12, 8:21 am Eastern Time CBS Selects the Auction Channel to Produce Monthly Auction Segment "The Real Deal, with The Auction Channel" NEW YORK--(BUSINESS WIRE)--April 12, 2000-- The Auction Channel (http://www.auctionchannel.com), a wholly-owned subsidiary of Brilliant Digital Entertainment, Inc. (AMEX:BDE - news), announced today it has entered into relationship with CBS for a monthly co-branded appraisal and feature segment on collecting entitled ``The Real Deal, with The Auction Channel.' The segment airs during CBS' ``The Early Show' the last Friday of each month, and will be extended to twice-monthly later this year. Each segment of ``The Real Deal, with The Auction Channel' will follow a specific collecting theme, featuring a respected collectibles expert from The Auction Channel staff. Information about the different scheduled segments will be announced on the CBS Early show as well as posted on each site (http://www.theauctionchannel.com and cbsnews.com). Viewers are encouraged to send digital images of items they would like to have appraised to designated email addresses found on both companies' Web sites. The pilot of ``The Real Deal' segment aired Friday, March 31st featuring Elyse Luray-Marx, Vice President of Collectibles for the Auction Channel and one of the world's foremost authorities on entertainment memorabilia. Ms. Luray-Marx appraised an eclectic array of items sent in by CBS viewers, including drawings by world famous animator Chuck Jones, inventor of Wile E. Coyote and animator of the Grinch, and Puff Daddy's high school yearbook. ``Viewer response to our first segment was fabulous and with virtually no advance promotion, we've already received dozens of inquiries and submissions for future programs,' said ``The Early Show' Senior Producer, Nanci Ross. ``The Auction Channel's unique base of auction industry expertise makes them the ideal partner to bring our viewers `The Real Deal' in this important area of popular culture.' In addition to regular ``The Real Deal' programming, CBS and The Auction Channel's partnership includes a broad range of promotional and marketing tie-ins including co-branding on CBS.com and auctionchannel.com, joint events, and custom content for the CBS Web site, including collecting advice, chats and online appraisal services offered by The Auction Channel. Ron Chaimowitz, The Auction Channel's Chairman and CEO said, ``This is an important partnership with a very powerful and committed media partner that will introduce and reinforce the Auction Channel brand before a substantial audience in the U.S. and abroad. By bringing the excitement of collecting into millions of homes via TV and the Internet, `The Real Deal' and The Auction Channel offer a uniquely interactive and informative format.' _________________________ The Auction Channel will broadcast live interactive coverage of world-wide auctions via cable and satellite television and the Internet, backed up by a full schedule of quality support programming. Ultimately airing some 800 events a year, ranging from fantastic auctions such as the 'Beatles for Sale' and magnificent Works of Art and Old Masters to smaller and more specialised events, schedules will comprise two or three auctions a day from venues around the world. Live coverage will be 3-4 hours duration from each auction house on television, but unlimited on the Internet. Viewers immediately see on-screen exactly how things work and how to take part, with extensive use of graphics, sub-titles and indigenous language commentary. The full television schedule of support programming will make The Auction Channel a viewing 'must' appealing to a very wide range of tastes and interests. Programmes include regular news bulletins, previews of forthcoming sales, highlights of recently completed sales with sales results, game shows, documentaries, profiles and 'behind the scenes' and crime watch. The television programming will highlight the Internet auctions, encouraging viewers to participate in, and become accustomed to, the bidding process. In addition to active NetBidLive area, The Auction Channel website, www.theauctionchannel.com, will feature news and discussion forums, expert features and a fully stocked department store and much more - it will be a global resource for everyone interested in auctioning, whether buying or selling.