To: Valueman who wrote (8584 ) 4/12/2000 2:20:00 PM From: Caxton Rhodes Respond to of 13582
A Wireless Giant Sets Its Sights on the Web By Dale Buss Is there is no end to the superlatives that can be heaped on VODAFONE AIRTOUCH (VOD)? The British company is in the last stages of digesting German wireless giant, Mannesmann, which it won after a pitched, dramatic battle that resulted in the first hostile takeover of a major German company. The $185-billion deal was the largest takeover on record, and it made VODAFONE AIRTOUCH the largest United Kingdom-based company by far. It has 48 million mobile-phone subscribers around the world, more than any other company. Now, the company wants to become a Web behemoth too. CEO Chris Gent wants to make VODAFONE AIRTOUCH the world leader in the market for delivery of the Internet to mobile and wireless devices, outstripping or acquiring a major portal like YAHOO! (YHOO) along the way. Before moving on to dominate the Web, Mr. Gent has some mopping up to do in the "old-fashioned" wireless world, especially in the United States, where the wireless market isn't as integral to business as it is in Europe. VODAFONE AIRTOUCH and BELL ATLANTIC (BEL) have just combined their U.S. wireless operations into Verizon Wireless, which, with 23 million subscribers, will be the largest cellular company in the U.S. VODAFONE and BELL ATLANTIC reportedly plan to sell about 10% of Verizon in an IPO later this year. Hot on its heels will be the combined cellular assets of SBC COMMUNICATIONS (SBC) and BELLSOUTH (BLS), which will be the second-largest cellular company with about 16 million customers. "To assume that [combining with BELL ATLANTIC] amounts to any real weakness in VODAFONE's strategy is to misunderstand the complexities of the U.S. market," says John Tysoe, analyst for WestLB Panmure in Britain. He explains that because of the complexities of the U.S. licensing process, from the very start of the mobile business, "companies had to pool their separate local properties to obtain anything like a regional footprint." Deutsche Banc Alex. Brown analyst Jeffrey Hines and colleagues are among those who believe that VODAFONE AIRTOUCH "will develop one of the world's largest portals" behind Mr. Gent's strategy. The company's European Internet strategy, he says, now centers on a multi-access portal (MAP) that enables access and commerce by mobile, wireline and TV, which VODAFONE AIRTOUCH is developing with the French media and telecommunications company VIVENDI (VVDIY). Mr. Hines believes that VODAFONE might "seek a similarly structured deal to the European MAP venture with BELL ATLANTIC in the U.S.," enabling VODAFONE's portals "to be the default for U.S. activities, potentially allow for better product and brand consistency, and enable VODAFONE to achieve maximum scale on the Internet." The analyst also expects to see VODAFONE AIRTOUCH playing a leadership role in the fast-evolving wireless market in more ways than just size alone. "History has taught us that VODAFONE is often not the innovator," Mr. Hines says, "but usually executes extremely well. In the new data world, we would like to see VODAFONE increasingly playing the part of innovator."