BANCBOSTON ROBERTSON STEPHENS Keith E. Benjamin, CFA - 415-693-3285 mailto:Keith@rsco.com Unsubscribe to mailto:rsch_webmaster@rsco.com January 22, 1999 The Web Report ? Volume 2, Issue #3
This week, as of January 20, 1999, Internet.com?s ISDEX index closed at 330.30, down 2.8% from last week, but up approximately 103% over the same period last year. For comparison, the NASDAQ ended the week up 3% over last week, and up 48% from the same date last year.
STOCKS FALLING INTO FAMILIAR PATTERN ? We are relieved to see the stocks continue to drop down. Internet.com?s ISDEX has fallen 20% since the beginning of last week. We have seen this before in almost every quarter. Because of our view that underlying fundamentals remain better than ever, we continue to believe the long-term trend for the stocks will be up, not down. Short-term, after a few more companies report next week, there may be fewer catalysts for retail and other investors. Over the last year, Internet stock prices have fallen by roughly 20-45% after each quarter, before recovering to new highs. After the September quarter, the stocks kept moving on expectations of a hot e-tailing holiday. After these December quarter reports, we expect a sequential comparisons to the March quarter to be seasonally flat, leaving less room for excitement.
MONSTER RECOVERY ? We believe the underlying fundamentals remain quite strong, which we further believe will enable the leading companies to grow into high valuations while the laggards fall. In our view, the question is not whether or not the stocks should or will fall, but whether or not they will recover to higher levels. Looking back, the monster stocks tend to have fallen less and rebounded farther than the averages. Of our ?monster? stocks, AMZN fell 18%, AOL fell 17% and YHOO fell 15%, after the September reporting season. Recovered shortly thereafter, the ISDEX rebounded by 150% by the end of December, AMZN grew 250%, YHOO grew 120%, and AOL grew 60%. We would also include a few new companies to our monster category, including eBay, which is off almost 21% this week and 37.5% since the beginning of last week, and TicketMaster/CitySearch, which is off almost 11% this week and 18% since last week. While we believe there is more room for the monsters to fall, we expect the pattern of recovery to continue based on solid trends in Web economic growth.
REPORTING SEASON ENDING AND DEAL PACE PICKING UP - We believe we could see a few names rebound next week, as we hear more positive reports of strong Q4 results. Among the companies scheduled to report next week are AOL, Amazon.com, eBay, Digital River, SportsLine, Infoseek, NetGravity and TicketMaster Online-CitySearch. Amazon.com and TicketMaster Online have already pre-announced strong revenue growth. With the exception of AOL and eBay, we believe most of the remaining companies are not positioned to report growth dramatically higher than estimates. The group may be helped by announcements of acquisitions at current or higher valuations. Still, we expect the lack of news and rush of IPOs and secondary offerings will force investors to be much more selective, which should still allow a few stocks to work.
AMAZON.COM MOVES TO THE TOP OF THE LIST- We would pick AMZN as our first choice among fallen angels.
The stock is off 24% this week and 42.5% since the beginning of last week. Looking back to 1998, there were plenty of opportunities to buy the stock on dips and make money. From July 1998 to January, we have seen five major corrections and rebounds, with the stock still up over 200% from its July lows. The down/ups from peak to trough, starting in the beginning of July, end of July, August, September, and November were -29%/+39%, -23%/+27%, -45%/+56%, -26%/+153%, and -14%/+193%. In January, the drop has been 43%. While this might not be the near-term bottom, it feels close enough, particularly as the company is scheduled to report next week. It had previously announced strong revenues without details.
We believe the market opportunity is the more important factor in the stock than valuation. We believe Amazon has built the brand people think of first for Web shopping. We believe this will enable revenue volumes that can yield significant profitability long-term. We believe the key question for Amazon remains its ability to build fulfillment capability in more product categories to exploit its brand and growing audience. The formula started with rapid delivery of a broad selection of books, with the help of an existing distribution system. The company is now building the capability to go directly to the book publishers and hold inventory, which should help both margins and service. We expect the revenue mix to shift over time from just products stocked by Amazon to more products from stores within the Amazon mall where it receives lead generation fees. Of course margins from inventory might range from 10%-30% depending upon product category, with rental revenues at near 100% incremental margins. We believe this e-tailing model can work for Amazon given their large, loyal customer base.
The stock appeared sensitive this week to concerns about other Web e-tailers using price as a weapon. For example, ONSALE introduced a new AtCost service to offer computer-related merchandise at wholesale prices plus a fee of $10 or less. We do not believe this pricing gimmick is a direct threat to Amazon. Direct competitors, like N2K and CDNow have been promoting price in competitive desperation since last year and do not appear to have succeeded in stopping Amazon from continuing to gain share of the music category. Prospective competitors, like BUY.COM, want to sell a wider range of products at cost, using third-party distribution, depending on advertising revenues for the hope of profits. We wonder if this model can work. We believe consumers will continue to value aggregators of services, like Amazon, which can reliably deliver merchandise. We also believe that consumers appreciate the convenience, familiarity and reliability of Amazon.com and price alone will not drive consumers to other sites. The company?s Q4 revenues of $250 million demonstrate that.
CONSOLIDATION PACE PICK UP WITH @HOME BUYING EXCITE ? @Home?s (ATHM-$97 3/8) announced plans to buy Excite for approximately $6.7 billion. For reference, this marks a big industry step-up in absolute dollars over the $4 billion AOL announced it would pay for Netscape (NSCP-$60 11/16) in November.
We believe this significantly improves the competitive position for both Excite and @Home, giving Excite a relatively permanent home, and @Home the ability to mine Excite?s user base for customers. We believe @Home?s growth will benefit the industry, as we believe Web audience and usage growth will be directly boosted by faster access.
@Home?s biggest challenge remains AOL, which still boasts a superior package of content, commerce and community, in our view. Excite should help make the @Home offering more attractive. We understand @Home is open to a partnership with AOL, although each wants to be positioned as the service provider, controlling billing and the first page. While @Home does not want to be a dumb pipe, AOL could become premium channel, although the cut of revenues to AOL would still remain a debate. The test will be whether or not @Home proves able to displace AOL customers. We believe it will remain very difficult to entice AOL members to give up email addresses and the habit of using the AOL brand of services. For now, @Home is the leader in domestic broadband Internet access, with over 330,000 subscribers. AOL is just beginning to find access partners, now including GTE and Bell Atlantic. We expect further deals will soon be announced. In the end, we expect both AOL and @Home can succeed.
THE NEXT DEAL? - Relatively high valuations are facilitating acquisitions. We expect the @Home/Excite deal will force more companies to pick up the consolidation pace before the musical chairs game stops. This seems to put the most pressure on Yahoo! to consider larger acquisitions. We also wonder about Amazon?s appetite. In terms of sellers, we would look first to Lycos, SportsLine, and Preview Travel. However, we expect every company is considering appropriate partners
DOUBLECLICK DELIVERS BIG NEWS - DoubleClick reported impressive Q4 revenues of $29.1M compared to our estimate of $24.1M. The bigger surprise was the announcement of a three-year Advertising Services Agreement with AltaVista. We are particularly encouraged by this new agreement, which finally gives us some confidence and visibility on DoubleClick?s business model. Moreover, it appears that Compaq, which owns AltaVista is committed to growing its Web business, which should boost AltaVista?s traffic and enable more business for DoubleClick. Compaq recently announced plans to purchase Shopping.com, providing the technology to build a Compaq computer store online that could sell a bundle of a Compaq computer system and related peripherals. Given competitive threats from other computer brands selling on-line, we expect accelerated investment from Compaq.
As a result of these results, we raised our rating on DCLK to a Buy. We admit we were late on the stock, having been unwilling to take the risk of the company?s losing the AltaVista business. In addition, the business model has been changing, but becoming clearer. We believe the advertising services market will emerge as one of the keys to Web economic growth, with DoubleClick now more firmly established as a leading player. We believe it can capture a reasonably significant percentage of Web advertising and commerce spending.
SPORTSLINE - This week, SportsLine began providing sports news programming to the AOL Sports Channel, under a previously announced agreement, which we believe should help boost share. Basketball should also help traffic. SportsLine hosts michaeljordan.com?s personal Web site, where traffic has jumped 600% since his retirement was announced. In addition, SportsLine?s online merchandise sales have soared, with the top 2 selling items in the past two weeks being Jordan collectibles.
E-Tailing Update ? lauren_cooks_levitan@rsco.com
While Amazon.com remains our top pick of stocks to buy (see our comments above), we are braced for acts of competitive desperation among the e-tailers, where we expect companies will use price as a weapon, when ultimately we believe brand and fulfillment are more important.
ONSALE - ONSALE this week announced a new area called atCost, where it plans to sell products at fixed wholesale prices with small additional fees, on a ?cost-plus? basis. TechData will provide the initial supply of products for atCost, with other sources eventually to follow. ONSALE?s Q4 computer sales were weak, constrained by supply. We view the atCost strategy as a bold move to fix the current supply constraint, but we are not clear if it fixes the company?s ongoing margin challenge. While we believe the marketing angle of atCost holds some potential to attract customers, with continued strong competition in its key categories, we still view ONSALE?s goal of becoming the Costco of the Web as somewhat elusive. We suspect the logical conclusion may be that other e-tailers will follow ONSALE?s lead, thereby causing a lack of differentiation once again.
PREVIEW TRAVEL - Preview?s Q4 was roughly in line with modest expectations, with transaction revenues below and advertising revenues above our estimates. We are encouraged by signs in January of an improving look-to book ratio confirming positive consumer reaction to changes to the site and service. Unfortunately, the pace does not seem strong enough yet for us to maintain Q1 estimates, which may cause the stock to continue to languish. However we continue to believe the current market capitalization of Preview Travel of $316 million appears highly attractive relative to the market opportunity and to the cost of replacing the technology, content, and customer service infrastructure. We believe Preview can maintain a leading position in the online travel market, the question is whether or not the business model works better for advertising or commerce. Preview is showing signs of meeting the challenge of convincing consumers to both research and book travel online.
THE BIG PICTURE - The Internet companies appear to be taking mind share and revenues from existing media and commerce companies, while creating some additional value through efficiency of the Web. Thus, our benchmark for valuation remains those non-Internet companies that have been around long enough to allow calculation of value based on current earnings.
This week the market capitalization of the 50 companies in Internet.com?s ISDEX index (excluding Cisco) is approximately $202.9 billion. This compares to the top 20 media companies, which have a combined market capitalization of approximately $453.9 billion. In the retail category, Wal-Mart?s market capitalization is approximately $175.8 billion.
By means of example of how the Web is gaining value at the expense of other stocks, earlier in the week, Fidelity Investment?s Magellan Fund replaced Philip Morris? (MO-$46 3/16) stock, from its top 10 holdings in Q4, with AOL?s stock. AOL is now the 3rd largest holding in the fund, a position which could be worth $3-$4 billion.
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Amazon AMZN BUY 106 138 -23% 199 1/8 -46.8% Am.Online AOL SBUY 141 144 * -2% 167 -15.6% CMG CMGI LTA 90 1/4 105 -14% 155 -41.8% CNET CNET BUY 83 72 * 14% 108 -23.1% Dig.River DRIV BUY 37 5/8 40 -6% 61 3/8 -38.7% Dialog DIALY MP 5 1/4 6 -12% 16 1/4 -67.7% DbleClick DCLK BUY 98 84 * 16% 114 5/8 -14.6% Ebay EBAY BUY 181 3/4 225 1/3 -19% 321 -43.4% E*Trade EGRP BUY 77 3/8 85 * -10% 108 -28.4% Excite XCIT NR 85 7/8 65 1/8 32% 111 -22.6% Gemstar GMSTF BUY 57 1/8 61 * -7% 69 5/8 -17.9% Getty GETY BUY 19 19 * -3% 28 1/4 -32.7% Lycos LCOS BUY 117 85 * 36% 145 3/8 -19.5% NetGrav. NETG BUY 19 3/8 20 2/3 -6% 32 1/2 -40.4% NetSol. NSOL BUY 169 1/4 165 3% 260 3/8 -35.0% NewsEdge NEWZ MP 11 3/8 13 3/8 -15% 19 3/4 -42.4% N2K NTKI MP 14 5/8 15 * -4% 34 5/8 -57.8% Onsale ONSL BUY 42 3/8 49 4/7 -15% 108 -60.8% PrevTravl PTVL BUY 23 1/4 23 4/9 -1% 44 -47.2% Infoseek SEEK MP 61 4/7 73 -16% 100 -38.4% SportsLine USA SPLN BUY 30 28 * 6% 39 5/8 -24.3% TicketMaster Online CitySrch TMCS BUY 55 1/4 62 -11% 80 1/2 -31.4% Yahoo! YHOO BUY 265 344 -23% 445 -40.4% Internet Stock Index ISDEX 330.3 339.83 -2.8% N/A 235.9% (1) NASDAQ Composite Index COMQ 2344.72 2276.82 3.0% N/A 49.8% (1)
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(1) Change based on last 12-month's performance. Source: AT Financial Information and BRS Estimates
Rating Definitions: The following are basic definitions for our recommendation ratings.
Strong Buy ? Rating for a stock, which we believe could have significant, positive price movement near-term. Therefore, we would be aggressive buyers of the stock. Buy ? Rating for a stock, which we recommend buying, however believe there may not be near-term news or events to move the stock price. Long-Term Attractive ? Rating for a stock, which we believe could have long-term value, however we would not necessarily recommend buying. Market Performer ? Rating for a stock, which we believe will perform at, or below, market levels.
BancBoston Robertson Stephens maintains a market in the shares of Amazon.com, CMG Information Services, CNET, Dialog, Digital River, DoubleClick, Ebay, Inc., E*Trade, Excite, Gemstar, Getty, Infoseek, Lycos, Microsoft, NetGravity, Netscape, Network Solutions, NewsEdge, N2K, Onsale, Preview Travel, SportsLine USA, Ticketmaster/CitySearch, and Yahoo! and has been a managing or comanaging underwriter for or has privately placed securities of Digital River, Ebay, Inc., E*Trade, Excite, Onsale, SportsLine USA and Ticketmaster/CitySearch within the past three years.
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Unless otherwise noted, prices are as Thursday, January 21, 1999.
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