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To: Bob Kim who wrote (101289)4/17/2000 9:40:00 AM
From: Bearded One  Read Replies (2) | Respond to of 164685
 
It's just a rule of thumb to apply based on growth assumptions. If you assume a growth of X percent headed out for several years, then P/E of X is a reasonable value. For those companies with P/E/G of greater than 1, the analysts should explicitly state why they think the rate of growth will increase. Brand building is a reasonable argument sometimes. But the analysis has to be supported.

Look, suppose you have a company with a Price/Sales of 10 and no earnings. Make the assumption that earnings will come later, after 'brand building'. So we'll pretend that the company is earning money and just spending it fast for building. Even assuming 10 cents of every dollar will become earnings, that's still a P/E ratio of 100. That means you need to double SALES every year for the next 5 years to justify the current stock price. Thats a factor of 32 in the next five years. And the earnings have to show up as well.