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Technology Stocks : Egghead Computer (EGGS) -- Ignore unavailable to you. Want to Upgrade?

To: BC who wrote (8256)	4/18/2000 11:17:00 PM
From: zax	Respond to of 8307

You are sure right! Nice pop today. Egghead.com Logs On To Grey/SF; Leading online retailer calls upon Grey/SF for $50 million brand re-positioning Tuesday, April 18, 2000 12:01 PM SAN FRANCISCO--(BUSINESS WIRE)--April 18, 2000--Emerging victorious from a stringent competitive review, Grey Advertising/SF, a division of Grey Advertising, one of the world's leading independent advertising and communications companies, today announced it has been awarded the $50 million Egghead.com account. Agencies competing were BBDO/NY and Black Rocket. Egghead (www.egghead.com) has evolved from a brick-and-mortar software seller into a leading e-commerce retailer offering computer hardware and software, consumer electronics, sporting goods and vacation packages. It also hosts a popular auction site. Egghead.com's position as a top destination site for technology consumers was recently confirmed by the No. 1 rankings from several leading e-commerce research firms, including Nielsen//NetRatings, PC Data Online and Gomez.com. Not coincidentally, Media Metrix reported that Egghead.com's customer base grew 3 percent from January to February. Grey/SF will create a national branding campaign for Egghead.com that will break in the fall. "Grey/SF demonstrates the expertise in Business-to Business development and clear understanding of today's competitive e-commerce market necessary to effectively address our needs," said Bari Abdul, senior vice president of marketing for Egghead.com. "We took a close look at several leading agencies and found Grey/SF to be the ideal agency to help build the Egghead.com brand and support our mobilization to international expansion." The Egghead.com win is the latest addition to the near-exponential growth Grey has experienced recently in its San Francisco office. Since February, the agency has also added NorthPoint Communications and Tradiant, Inc. to its existing high-powered lineup of Oracle, 24-Hour Fitness, Galileo Foods (a Division of Sara Lee Corp.), Cyrano Sciences, Inc., Homebid.com and Challenge Butter. "Grey/SF is clearly an agency on the rise," said Alan Randolph, creative director and co-managing director of Grey/SF. "The agency has retooled, revitalized and reinvented itself into a one-stop shop for any client-partner that's serious about success." "Grey/SF is in the enviable position of being an established agency with the soul and spirit of a startup," said Kieran Hannon, co-managing director at Grey/SF. "Also, by combining the prominent reputation of the Grey brand with an environment that is very entrepreneurial, Grey/SF's passion and success has attracted the best client-partners and creative talent to our team." About Egghead.com The new Egghead.com (NASDAQ: EGGS, news, msgs) is a leading Internet retailer specializing in technology products for the office and home. Egghead merged with Onsale, Inc. in November 1999, and offers a wide range of items from computer hardware and software to consumer electronics, sporting goods and vacation packages. Its auction site offers bargains on excess and closeout goods and services. Egghead.com combines broad selection, low prices and excellent service to provide an outstanding online shopping experience for businesses and consumers. Egghead.com is located on the Internet at www.egghead.com. About Grey Advertising: Grey Advertising, Inc., with $7.8 billion in billings, ranks among the largest advertising agencies in the world. Grey and its subsidiary companies form a global network of 409 offices in 90 countries. Grey stock (GREY) is traded on NASDAQ.