To: keith massey who wrote (314 ) 4/18/2000 3:07:00 AM From: WhatsUpWithThat Read Replies (1) | Respond to of 960
Just a few comments/thoughts.Second, it looks like the ipo will not be until at least October now, independent of market conditions, and possibly later, depending upon market conditions (when he thinks he can get full value). At the moment, October looks like a good time. The market gets six months to come back from this thrashing...and the late Spring and Summer have been pretty deadly times in the past couple of years, at least on the NASDAQ. Plus it gives SEG time to get up, advertise and gain business & mindshare before the IPO. Better that way than simply a relatively unknown company with a relatively unknown product, no matter how good. He's got 19 mill in the bank and that apparently will cover any needs for quite a while. I don't see a great cost for the day to day operations, [...] In the interest of objectivity, it should be said that there's been mention of some strong advertising and branding, which will take a much bigger chunk of money than just running a site. Of course, $19 million is no small chunk of change; spent well it will draw lots of attention and clients. And remember, in each country there is a partnership with one or two leading brokerages. It will I think be very much in the interests of those brokerages to assist in the advertising and promotion of the SEG site/operation: a co-marketing approach, I'm sure. Plus the existing client base at those brokers are a low-cost buy for promoting the services SEG will offer; they're easy to reach. [...]and it will soon be covered more and more by the income generated. This will be great, to start seeing the realization of that revenue stream. What I find particularly attractive in all this is a reiteration of the care and attention to doing the business part of this right, not in scooping up a quick IPO to the advantage of insiders and the infamous freinds-and-family holders <g>. There's a recognition here that this is a huge opportunity, and a focus on maximizing that opportunity for CPT/SEG by taking the steps each in turn and at the right time. More thoughts will occur as I spend more time on this, I'm sure =-) WUWT