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To: sueconner who wrote (43779)4/18/2000 12:46:00 PM
From: sueconner  Respond to of 150070
 
Good news out on KAHI:
YesRx.com Becomes the First Major Online Pharmacy to Tap
Into the Spanish Speaking Marketplace as It Debuts Its Spanish
Language Site, ``YesRx En Espanol'

April 18, 2000 09:30 AM Eastern Time
LOS ANGELES--(BUSINESS WIRE)--April 18, 2000--YesRx.com, a wholly owned
subsidiary of Kaire Holdings Inc. KAHI , an emerging developer of pure play Internet
initiatives, announced that it has become the first major online pharmacy to reach out to
the vast and growing U.S. Hispanic market by launching YesRx en Espanol.

KAIRE Chairman and Chief Executive Officer Steven R. Westlund stated, "The Spanish
speaking community in the United States is the single fastest growing consumer
population. We wanted to be the first major online pharmacy to reach out to this
community. The launch of YesRx en Espanol is a further example of YesRx's commitment
to practical leadership in the online pharmacy space as YesRx en Espanol expands the
reach of the YesRx Network by offering tremendous prescription and non-prescription
values, world class fulfillment and the friendliest and most helpful customer service
representatives on any planet.

"Keep in mind -- YesRx En Espanol is not a watered down version of the English site. It
offers all of the functionality and services of the English site, including state-of-the-art
patient coded prescriptions and specialized delivery services. We have also expanded our
customer service hours, hired and trained Spanish speaking customer service
representatives, and most importantly, we have designed marketing programs to reach out
to Spanish speaking communities around the country. The first of our specialized programs
will be initiated in about 10 days."

ABOUT YESRX.COM

YesRx is a wholly owned subsidiary of Kaire Holdings Inc. YesRx was first launched in
November of 1999, with the intent of becoming a leading online provider of prescription and
non-prescription products and health-related content and services for targeted niche
communities.

Some of these communities include: seniors, geriatrics, diabetics, persons living with HIV,
the physically and developmentally disabled and persons suffering from mental illnesses.

YesRx believes that the needs of each one of these communities are unique. It is the goal
of YesRx to creatively and passionately work towards making a difference in its customers'
lives by providing them with the highest quality products, world-class service, current
content, and a healthy dose of personality.

ABOUT KAIRE HOLDINGS INC.

KAIRE is an emerging developer of pure play Internet initiatives. KAIRE launched
YesRx.com, its first e-commerce Internet business on November 15, 1999.

YesRx is an Internet-based pharmacy and e-store providing prescription medications,
health, beauty and wellness products along with proprietary content and health-related
services on the World Wide Web.

Kaire is currently developing its second e-commerce venture, NETFAME.COM. NETFAME
is an online business-to-business portal for entertainment industry professionals.

KAIRE believes strongly in the future of the Internet and is committed to developing
innovative companies that offer effective Internet-based solutions for the New Economy.

This news release contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the
preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to"
and similar conditional expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to risks and uncertainties, and actual results
could differ materially from those expressed in any forward-looking statements. Such risks
and uncertainties include, but are not limited to, market conditions, competitive factors, the
ability to successfully complete additional financings and other risks.

kb/la

CONTACT: Kaire Holdings Incorporated, North Hollywood Investor Relations Department
Tel: 818/255-4996, FAX: 818/255-4997

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