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Technology Stocks : EXLN - Excelon -- Ignore unavailable to you. Want to Upgrade?

To: Richard who wrote (465)	4/20/2000 8:36:00 AM
From: hasbeen101	Read Replies (1) \| Respond to of 811

If one were to make a sales call on a major corporation and the VP or CIO asked you why you were there and you said you wanted to discuss the benefits of replacing their relational database with an object one (OBJECTSTORE), how long do you think that conversation would last? Maybe 10 seconds? I agree entirely. But that was never the strategy. Bob Goldman himself put it really well in an interview a couple of years back where he noted that there are many areas when RDBMS has failed. Many of those areas are in my vertical market: finance. Many securities companies build they own home-brew solutions to manage financial timeseries data, since an RDBMS doesn't do that well. I think the key to success would have been (as I always say) building relationships with solution developers who sold applications that use ObjectStore. Most IT departments will accept a "non standard" DBMS if it comes fully-bundled with a solution from a vendor. In a sense, the company is really doing that now -- it's just that they are building the solution themselves (the B2B products). The B2B products might pay off. But there is so much unexploited potential to licence ObjectStore to solution developers in both horizontal and vertical markets. I agree with you that ObjectStore will never be dead. The B2B products are built on it. But it seems to me that it is not being nurtured either. Maybe a revised marketing approach could unlock the potential. Why not try a new marketing strategy?