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To: gpowell who wrote (21248)4/20/2000 11:40:00 PM
From: Mooster  Read Replies (1) | Respond to of 29970
 
Distribution channels are key? To what?

For branding. Branding is what Yahoo is all about.

You'll find the web advertising model is a fallacy

It's a fallacy for those without hits.

Yahoo is making big money by building a brand, ad fees being one of their larger channels for revenue.