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To: MIKE REDDERT who wrote (21266)	4/21/2000 1:25:00 AM
From: gpowell	Read Replies (1) \| Respond to of 29970

x = 1/(Date("7/15/2002") - Today()) so you have ATHM's share price as: exp(-a*x)?

To: MIKE REDDERT who wrote (21266)	4/21/2000 3:10:00 PM
From: ahhaha	Read Replies (1) \| Respond to of 29970

Although you've already answered your own question as to what "x" is, and I answered it long ago, "Upside", April 2000 issue has a nice instantiation too: The New High-tech CEO: Get me a Celebrity When Oracle chieftain Larry Ellison announced that he hired media darling Gina Smith to head his Silicon Valley start-up, tongues started wagging: Did Smith have the expertise to do the job? But Ellison and Smith are no dummies, and maybe buzz is exactly what they were after. Technology companies desperate to escape the mass-market wasteland have started recruiting mediagenic personalities-Lou Dobbs of CNN is now chairman of outer space portal Space.com, and former MacUser Editor in Chief Fred Davis now heads Web services startup Lumeria. The hope is that a brand-name CEO can turn an ordinary startup into a superstar overnight. Smith, CEO of New Internet Computer, a maker of cheap computers, brings the public spotlight and a unique customer perspective to the leading role. A former co-host of Cnet's News.com and correspondent for ABC News, Smith has appeared on programs such as 20-20, Nightline, WorldNews Tonight, and GoodMorning ,America. She has written a syndicated column called 'Ask Gina," and hosted a radio show in which she advised potential computer buyers 'I've always felt very linked to these people,' she says. Smith wants to take a 'grass roots" approach to selling her wares because she says consumers don't trust large retailers. New Internet Computer planned to release its first product, a $199 computer running an e-mail application and a Web browser, in March 2000 at community outlets, such as swap-meets and state fairs. Sources also say that the company will seed the market by giving away thousands of computers to schools, especially those in poor, inner-city neighborhoods. This isn't the first time Smith has been handed a key position in a company despite the lack of previous experience. In 1994 she had a short stint as editor in chief of Electronic Entertainment magazine before moving on to a television career. Smith wasn't qualified to run the magazine when she was hired, according to Bruce Gray, then Smith's boss and now group vice president of ZD Events. Gray adds, however, that Smith 'learned and did the things necessary to lead a magazine." That included conceding her inexperience to the staff and winning their trust. While Gray praises Smith for the energy and charisma she brought to the publication, he wonders how well she'll perform as a CEO. For instance, Gray wasn't impressed with Smith's ability to manage people. 'I don't think she necessarily had a gift in that area," he says, adding, 'and as CEO, she'll have to work on it, if she hasn't already. - Tom Kaneshige