To: brk who wrote (397 ) 4/24/2000 9:25:00 AM From: Susan G Read Replies (2) | Respond to of 438
About.com Is the #9 Ranked Web Property on the Internet in March According To Media Metrix ================================================================ NEW YORK, April 24 /PRNewswire/ -- About.com, Inc (NASDAQ:BOUT) announced today that About.com had been informed by Media Metrix that the total number of monthly unique visitors to About.com's Properties during March 2000 was 14.4 million unique visitors (not 12.3 million unique visitors as previously reported) making About.com the #9 ranked web property on the Internet. Launched in April of 97, New York based About.com is the only address on the Web where visitors can find over 700 highly targeted sites - each one managed by a professional About.com Guide. Each subject specific site provides a comprehensive customer experience including the Internet's best link directories, original content, community features and commerce opportunities. About.com is one of the 10 largest web properties in the world and has become one of the most popular Web sites for news, information and entertainment. To date the About.com network has 25,000 affiliates and has acquired several companies such as ExpertCentral.com, Sombasa Media, North Sky, and Vantage Net, that complement the About.com mission of matching interests with individuals. More information on the company can be found on its Web site at about.com . This news release contains forward-looking statements that involve risks and uncertainties regarding About.com. Investors are cautioned that such results or events predicted in these statements may differ materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in About.com's reports and documents filed from time to time with the Securities and Exchange Commission. SOURCE About.com, Inc. -0- 04/24/2000 /CONTACT: Media, Suzanne Gibbons-Neff, 212-849-2191, or Tabatha Sturm, 212-413-8036, both of About.com; or Investors, Christie Mazurek of The Financial Relations Board, 212-661-8030/