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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: Paul Fiondella who wrote (31142)	4/21/2000 4:53:00 PM
From: Villemure	Read Replies (2) \| Respond to of 42771

I don't know how Novell's process works. But they badly need to present their products as some sort of unified family or architecture, and not as the current goobledygook of many different products and names. It seems to me that DENIM provides the basis for this, with three product categories and solution areas. Unity, trinity, beautiful. It's time for Novell to dramatically simplify its product line and product message, so that customers think of the Novell environment or the Novell architecture, and so salespeople can effectively sell many products to each customer. I don't know why they seem paralyzed and unable to do this. It may be that they need every penny of revenue and are therefore unwilling to dump barely profitable or even unprofitable products. It may also be that the marketing bureaucracy is set up to promote each isolated product. For example, the constant, confusing, poorly written announcements on each product tweak. This is why Novell spends more than average per revenue dollar for Marketing and has no marketing deliverables of any real value to show for it. Namely: No corporate brochure presenting a unified architecture and product family; no integration of Novell.com with the company's strategic Marketing; no high-end annual report with photos of customers; no consistent advertising for either the company or its important products; no meaningful joint advertising with partners; no compelling case studies of strategic NDS deployments by big companies; no TV or broadcast advertising at all. ###