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Technology Stocks : EMC How high can it go? -- Ignore unavailable to you. Want to Upgrade?


To: Gus who wrote (9968)4/22/2000 2:19:00 PM
From: J Fieb  Respond to of 17183
 
A BIG PR campaign start with the NY talk....

Arnold Positions EMC, Talbots
April 21, 2000

BOSTON?"Where Information Lives" is the tagline of an EMC Corp. broadcast campaign that breaks the week after Easter on business oriented TV programming.

The campaign was created for the data storage company in Hopkinton, Mass., by Arnold Communications, the Boston-based agency that won the estimated $20 million assignment last year. Group creative director Alan Marcus produced the campaign with associate creative directors Joe Mahoney and Rod Smith.

Ads are slotted to air in conjunction with TV coverage of EMC-sponsored golf events, including the World Golf Championships and the EMC Golf Challenge.