SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?


To: Mooster who wrote (21368)4/22/2000 2:33:00 AM
From: gpowell  Read Replies (1) | Respond to of 29970
 
branding an unreliable product is suicide

Stop this product and branding talk. It's meaningless.

Branding, in the way you are using the word, means to create an illusion of added value, when added value does not exist.

ATHM's product is the connection and the means to deliver and present content. That is ATHM's added value and it is no illusion. They have no competitors, other than the ghosts they have created for themselves.

Think of them as an IP Mustang Ranch. If you build it, many will come.