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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Bald Man from Mars who wrote (99620)	4/22/2000 11:27:00 AM
From: TsioKawe	Respond to of 108040

INVESTools Advisory A Bluelight.com Special at Kmart (KM) Discount retailer Kmart (KM) brought its renowned bluelight specials to the Internet with good results. In 14 weeks, Kmart's Bluelight.com free Internet service registered its one millionth subscriber, and that makes it the fastest growing website around, according to analyst Alan Mak at the Argus Weekly Staff Report. Kmart's web strategy is "one of the most aggressive of any land-based retailer," Mak says, and Bluelight.com has left the likes of Wal-mart.com and Target.com in the dust. Bluelight.com lined up such powerful partners as Yahoo, Spinway.com, Softbank, and Martha Stewart's Omnimedia. The site also leverages Kmart's 2,000+ stores and weekly advertising circulars; Mak calls this "a true clicks 'n bricks approach." As such, Bluelight.com enjoys primary placement on Yahoo properties that Mak says give it access to 96% of the US population. "This is a potent combination that few ISPs and retailers can match," he says. Kmart's next challenge is to convert browsers into buyers. So Bluelight.com plans a relaunch later this year with a full service site that combines free Internet access with a wide array of products, many of which will not be available in Kmart's stores. "Bluelight.com has the opportunity to be a major Internet player. Buy Kmart for a $15 price target," Mak says.