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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: BWAC who wrote (13264)	4/23/2000 11:30:00 PM
From: ecommerceman	Respond to of 13953

BWAC--You're right that there's much here that isn't known; like with much else, we'll have to wait and see. If I'm not mistaken, though, I think the $4.95 a trade that ETrade advertises is only for market trades, not limit trades, so I doubt that there are too many folks who actually take advantage of it. I think their cheapest high-volume trade is $9.95 for limit orders, which is what most folks use, so I suspect they're still making money at that level. A merger between ETrade and Ameritrade is intriguing, I agree--they certainly could save a ton of advertising dough, that's for sure... EGRP will pass Schwab in the future, but a merged company would do it the day that the merger was concluded.