To: Cameron Lang who wrote (21507 ) 4/24/2000 8:24:00 AM From: Rob C. Respond to of 29970
Company Further Leverages the E-Commerce Assets of E-Business Services(EBS) REDWOOD CITY, Calif., April 24 /PRNewswire/ -- Excite@Home (Nasdaq: ATHM) today announced the integration of imall.com and stuff.com shopping sites, into Excite Stores (www.excitestores.com) a core component of the company's E-Business Services group. Excite Stores, the company's online merchant directory, immediately benefits from the redirected Internet traffic and e-commerce transactions from imall.com and stuff.com. (Photo: newscom.com ) "Merging imall.com and stuff.com into Excite Stores allows us to fully harness the power of the Excite brand while preserving the merchant to shopper experience we have refined over the last six years," said Dan Odette, vice president, marketing, E-Business Services, Excite@Home. "We continue to attract new merchants through our end-to-end e-commerce solutions and believe this move reinforces our 'Build a store. Sell stuff. Simple.' positioning." The imall.com site was launched in October 1994 and was one of the earliest e-commerce sites on the World Wide Web. It evolved to include thousands of small merchants and a wide selection of products and sponsors. The stuff.com site was launched in 1998 as a product-level search engine to compliment the imall.com service. The merging of the three sites brings together an electronic commerce site with great traffic and benefits consumers who are familiar with the Excite brand while strengthening the value of the portal for small merchants looking for a home on the Web. Merchants and consumers who regularly visit imall.com and stuff.com will now be seamlessly redirected to excitestores.com. The layout and design of excitestores.com is easy to use and incorporates the imall.com searching and navigation features while providing a bridge to standards found on other Excite network properties. Additionally, all e-wallet accounts that consumers originally established at imall.com will be available via Excite Stores, including an online receipt repository that contains their historical purchases. "The new Excite Stores site leverages the attributes of three innovative shopping sites and provides consumers with a full-service shopping mall," said Kris Carpenter, vice president and general manager, commerce, Excite@Home. "In the future, customers will benefit from our ability to implement advanced shopping and transaction features across the entire Excite network." Excite Stores will also support Storebuilder, the company's end-to-end storefront creation solution and OneStopCommerce, the e-commerce solution for resellers, VARs, ISPs and web hosting firms. In addition, the company's partner solutions will now be supported as the standard web traffic component. Excite Stores will benefit from each of these solutions by the continual expansion of its merchant base. About E-Business Services E-Business Services, part of @Work, Excite@Home's business-to-business division, is a provider of e-commerce solutions for small to medium size businesses. EBS offers an integrated e-commerce solution that includes a wizard driven, template-based store builder, shopping cart and cash register, an Internet ready merchant account, payment gateway, and web traffic leveraging Excite.com, ExciteShopping and Excite Stores. About Excite@Home Excite@Home, the leader in broadband, offers media services through the Excite Network (www.excite.com, www.bluemountain.com and other properties), and broadband subscription services through @Home (www.home.com) and @Work (work.home.net). The company has a worldwide footprint of 87 million broadband homes under long-term contract. Excite@Home's MatchLogic division (www.matchlogic.com) offers marketers industry-leading digital advertising capabilities including rich media production, ad and email services, and database analysis all integrated into a complete solutions package. SOURCE Excite@Home -0- 04/24/2000 /CONTACT: Sue Vaillancourt, PR Manager of Excite@Home, 650-556-3204, or suevail@excitehome.net/ /Photo: NewsCom: newscom.com AP Archive: photoarchive.ap.org PRN Photo Desk, 888-776-6555 or 201-369-3467/ /Web site: home.net /Web site: excitestores.com /Web site: excite.com (ATHM) CO: Excite@Home; imall.com; stuff.com ST: California IN: MLM REA SU: ND-KP -- SFM091 -- 3222 04/24/2000 08:03 EDT prnewswire.com //Begin Meta Data// Selector Code: ..b7c Copyright 2000, PR Newswire