To: wlheatmoon who wrote (898 ) 4/25/2000 7:07:00 AM From: wlheatmoon Respond to of 2850
NOKthetelecommanalyst.com Dominating Through Efficiency By John Bishop The Telecomm Analystsm recently spoke about NOKIA (NOK) with Greg Teets, telecommunications analyst for AG Edwards & Sons. He believes that product quality and high margins will allow NOKIA to maintain its advantage over its competitors. [THE TELECOMM ANALYST ? JOHN BISHOP] What has allowed NOKIA to be the leader in a highly competitive market? [Greg Teets] I think that very efficient manufacturing and being the dominant player have allowed NOKIA to reinvest and refresh their product line very rapidly. NOKIA has been very astute at designing handsets and incorporating features that users want much more successfully than its competitors. NOKIA's handsets are much better quality, and consequently people have fewer problems with them. [JB] Do you think NOKIA will be able to maintain its market position? [GT] I expect that NOKIA will be able to keep up its market position. NOKIA's margins, which are so much higher than those of its competitors, allow them to continually reinvest in the business. For example, MOTOROLA'S (MOT) operating margin for first quarter 2000 was around 1.5%. At the end of 1999, NOKIA had an operating margin around 25%. That's the difference between the No. 1 and the No. 2 players. [JB] What accounts for the difference in NOKIA's and MOTOROLA's margins? [GT] Once again, I think it comes down to very efficient manufacturing. As the largest player in the handset space, NOKIA has greater supply-chain efficiency than its competitors. Any supplier will cut NOKIA a deal, and the firm has been working very closely with its component suppliers. This close relationship has allowed NOKIA to avoid some of the component shortages that have plagued other firms for the last year and a half. [JB] What's your rating on NOKIA's stock, which has been trading around $50? [GT] I have an ACCUMULATE rating on NOKIA, and a 12- to18-month price target of $59. My revenue estimate for fiscal year 2000 is $27.6 billion with earnings per share of $0.69. For 2001 I estimate revenue of $38.3 billion, with earnings per share of $0.90.