To: Michael E. Baldino who wrote (13434 ) 4/27/2000 1:11:00 PM From: Spark Read Replies (1) | Respond to of 19297
GNNU..News... Thursday April 27, 12:41 pm Eastern Time Company Press Release Global Network to Produce "White Paper" On Website Auditing and Tracking NEW YORK--(BUSINESS WIRE)--April 27, 2000--Global Network Incorporated (OTCBB:GNNU - news) completed its 14th and 15th interviews with Mike Perras of www.media4audio.com. The content was almost entirely dedicated to the controversy around tracking and auditing website traffic, and the need for standardization. ``In practically every one of our meetings with potential advertisers and ad agencies, the subject of validation methodology comes up. The ad agency must assure the client he's getting what he paid for,'' said Jim Mason, GNI-CEO. Numerous articles have been published about this subject and major players are demanding a standard acceptance for the auditing of website traffic. Dennis Stillwell, GNI's CIO said: ``GNI's proprietary software system is unique in that it allows the ad agency the ability to track ad performance in real time terms.'' Stillwell went on to say that GNI intends to publish a White Paper shortly on this very controversial issue. ``John Wanamaker of retail fame once said 50% of all advertising is wasted - the key is to determine which 50%. As it stands now, Internet advertisers aren't even offered the choice because the benchmark has not been established,'' said Jim Mason, GNI-CEO. ``The GNI system could be the answer for those agencies and clients concerned about reporting discrepancies, and we are ready and willing to have any and all check us out,'' said Jim Mason, GNI-CEO. About the Company Global Network, Inc. is an Internet marketing company similar to ADForce & Flycast (recently acquired by CMGI) with a ``B2B'' plan dealing strictly with newspaper websites. For more information, go to GNNU's web site at dgonn.com or globalnetworksonline.com . Statements in this press release other than statements of historical fact including statements regarding the company's plans, beliefs and estimates as to projected market size are ``forward-looking statements.'' Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements. -------------------------------------------------------------------------------- Contact: Global Network, Inc. James C. Mason, 212/605-0431 President jcmason@dgonn.com