RNWK--DigiScents, Inc., Gives Kids a Whiff of the Future On National Sense of Smell Day
BUSINESS WIRE - April 25, 2000 08:57
OAKLAND, Calif., Apr 25, 2000 (BUSINESS WIRE) -- DigiScents, Inc. (www.digiscents.com), the Oakland-based pioneer of digital scent technology, will sponsor a variety of activities for children of all ages on National Sense of Smell Day, from 12 -- 3:00 p.m. on Saturday, April 29, 2000, at the Lawrence Hall of Science in Berkeley, California. Along with 16 other participating museums and science centers around the United States, National Sense of Smell Day is co-sponsored by the Olfactory Research Fund, Ltd.
"Exposing kids to the smells of different places and foods is a terrific way to expose them to the diverse cultures of the world," states DigiScents' CEO, Joel Bellenson. "Scent is the most evocative of all the senses. The sense of smell is closely tied to memory and emotion, making scent a powerful way to reinforce ideas. If a picture is worth a thousand words, a scent is worth a thousand pictures."
Terry Molnar, Director, Olfactory Research Fund, adds: "`National Sense of Smell Day' is a way to create awareness of the role that smell plays in our lives and how it improves our quality of life. In the case of DigiScents, with the odor coming out of the computer, it adds another dimension and can make a more pleasant or meaningful experience." The DigiScents sponsored activities are aimed at getting kids in touch with the fun side of scent and include:
-- Whiffing at the scent bar a variety of scents, from bubblegum to green apple to haunted house
-- Multimedia presentations about the olfactory system and
iSmell(tm)digital scent technology
-- Decorating and marking favorite smells on a giant scent graph
-- Playing with scented clay
-- Creating smell poetry
-- Distributing scented highlighters and smell-centric magnetic
poetry to visitors.
About DigiScents, Inc.
DigiScents (www.digiscents.com) is partnering with leading web sites and interactive media companies to scent enable the Internet. With DigiScents iSmell Digital Scent Technology, consumers will be able to enjoy more lifelike and memorable experiences with scented Web sites, e-mail, movies, music, e-commerce, interactive games, and online advertising.
In October 1999, DigiScents first announced its complete solution for digitizing and broadcasting scents over the Internet. Through its partnership with RealNetworks (Nasdaq: RNWK), DigiScents ScentStream(tm) software will be auto-downloaded to almost 100 million RealPlayer users. Through its partnership with Hong Kong-listed Pacific Century CyberWorks (PCCW; HKSE:1186), DigiScents technology will be available across all of the Asia-Pacific via NOW, PCCW's enormous Internet, e-commerce, and interactive television network.
DigiScents is a privately held corporation located in Oakland, California. The company was founded in February 1999 by Dexster Smith and Joel Bellenson. Bellenson and Smith also founded DoubleTwist (www.doubletwist.com), formerly Pangea Systems Inc., a world leading biotechnology company.
DigiScents(tm), iSmell(tm), and ScentStream(tm) are trademarks of DigiScents, Inc. RealNetworks(R) and RealPlayer(R) are trademarks or registered trademarks of RealNetworks, Inc. Windows(R) is a registered trademark of Microsoft Corporation. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.
About the Lawrence Hall of Science
The Lawrence Hall of Science, a non-profit children's science and activity center, is located in the hills east of the main U.C. Berkeley campus, on Centennial Drive just above the Botanical Gardens. National Sense of Smell Day activities including jellybean tasting, making your own potpourri, and learning how animals use their sense of smell to find their way home are included with museum admission. For participants interested in smelling eucalyptus and mountain air, the pavilion at the Lawrence Hall of Science offers an unobstructed panoramic view of the Bay Area. More information and driving directions are available at 510-642-5132 or at the LHS web site at www.lhs.berkeley.edu.
About the Olfactory Research Fund
The Olfactory Research Fund (www.olfactory.org) is the world's only non-profit, tax-exempt organization whose unique mission is to explore the positive effects of odor on human behavior.
Distributed via COMTEX.
Copyright (C) 2000 Business Wire. All rights reserved.
-0-
CONTACT: DigiScents, Inc. David Libby, 510/625-4305 davidl@digiscents.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: EDUCATION
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
|
