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Technology Stocks : eToys Inc. (ETYS) -- Ignore unavailable to you. Want to Upgrade?

To: Jeff Lubin who wrote (1100)	4/27/2000 10:26:00 AM
From: Joe Mintz	Read Replies (2) \| Respond to of 1330

Not too many worries about the slight pull-back here. Some profit-taking may have been inevitable - after all, yesterday, it was the SECOND LARGEST PERCENTAGE GAINER on the NASDAQ. That is significant. Especially during market weakness, participants will tend to notice the strong stocks. And when it makes a list like that, it generally goes on the radar and gains some higher visibility. This will help cast a positive aura around ETYS for several weeks. I would be hard pressed to add too much to the favorable comments here. I share these views for the most part. Additionally, I am not beyond the simple act of looking directly at the etoys website and its competitors and browsing around. In fact, I think that is as important as the numbers. There remains no doubt in my mind that etoys represents by a wide margin the superior site for children's products. Simply put, they are a level up. Looking at their superb layout, well-composed product descriptions and presentation, I felt like I wanted to pull out the credit card and start buying. If anyone does want to get me a treat, just go to www.etoys.com and don't hold back. I am a bit concerned about the overall market, though. The inflation witches have sprung out of the forest. Rates will continue north. Nonetheless, I will in all probability stick with ETYS based on the 5-year outlook. It is not easy to look that far ahead, especially nowadays with the volatility. For me, the macro outlook is of more concern. But, e-commerce is the real deal; major profitability looms on the horizon. ETYS shall be placed with AMZN in the minds of investors, eventually. It may even do better based on juicier margins and the advantages of focus. Yesterday was also important in that ETYS showed its ability to rally against a weak market. I fear that this may be increasingly called for over the next few months, but I hope I am wrong. After those solid numbers, great buying opportunities remain. One should never be afraid of purchasing a little higher; it is the main trends, the big moves, that dominate performance over time. I once sold a stock at 17. New data and market action subsequently told me that it was still a strong buy; I had been wrong to sell. So I bought it back higher, at around 21. A year or two later, I sold it for 60. Those 4 points were ego. You don't need ego in the markets. You need to understand the long swings and get in there in the general vicinity of their beginning. Then it becomes a simple matter of waiting, which is where 99% of investors often go wrong. JM