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To: CookiePuss who wrote (25529)	4/28/2000 1:04:00 AM
From: Tie Zeng	Respond to of 27307

>>No tangible evidence has ever proven advertising to be effective in selling products and services in any communications vehicle whether it be network television or highway billboards. Advertising creates awareness which is why so much money has historically been budgeted for this function. The more places a company has a presence, the greater the awareness. Companies will continue to spend money promoting themselved online, just as they have been doing in print and broadcast for many years. This is a core strategic initiative for any company that needs to build their brand or hawk a product or service. I always disagree that ads doesn't sell products, or no people read them. Ad is an effective way to sell products and people do notice them. Otherwise Advertising would disappear long time ago. But you do need to have good products to sell. Online ad budgets do increase a lot. But much of the increases come from those .com companies. When .com stocks go down, those ad fall down big time. In fact, these are happening. Over time, ad budgets will still go up. But at a slower pace.