To: Gersh Avery who wrote (8301 ) 4/29/2000 12:51:00 PM From: MonsieurGonzo Read Replies (4) | Respond to of 11051
> We all remember Microsoft... ...back in '80. I had just dropped out of a secure career in the corporate world, packed up my possessions in the back of a U-Haul and driven cross-country to San Francisco. What money MadameGonzo and I had left over went into a metal box about the size of a microwave oven: a Zilog Z-80 microcomputer running CP/M. Microsoft sent me a FORTRAN compiler - it had a special Library that would drive an Advanced Micro AM9511 floating point processor. I spent the next 2-1/2 years trying to figure out how to stuff this little box with econometric models that I had originally designed for and run on mainframes. Bill made his deal with IBM, and Intel gave us 16-bit CPU's and NDP's. Big blue had an "industrial PC" division in Boca Raton, where they would make custom rigs (protoype PC/AT's) for us; and Microsoft gave us new FORTRAN compilers and MASM assemblers for these boxes - now at least as powerful as a PDP/LSI-11 "mini"... so long as there was only one user! Many of us learned Intel x86 assembler because IBM published the source code for the IBM PC BIOS . We had to learn BIOS because there was no other way to control the cursor and screen display. Through MS-DOS, there was only ANSI (think, "character-based HTML") and most of us thought of our monitors not as "consoles" hanging off of a computer but, "the computer". Most of my software friends had dropped out of NASA or defense/aerospace jobs, where many had programmed flight simulators - and these guys were now getting rich and famous creating video games - going directly through BIOS. Clone parts arrived from Taiwan into the port of Long Beach, packed into big steel export containers. We would go down there and literally wade through the stuff; recent immigrants from HongKong and Taipei were selling these boards and power supplies and chassis from little warehouses that looked like big garages. Most of my hardware friends began assembling whole PC's from these clone parts, loading the boxes with WordPerfect and Lotus 1-2-3, then marketing them to small businesses, replacing typewriters, servicing genuine IBM-PC's with less expensive parts (which is exactly how the mainframe world worked). The difference was, of course, that we could build a complete PC from non-IBM parts. Yeah, Microsoft had DOS, but - otherwise struggled with applications development; many of us thought Borland's PASCAL and C language compilers were better than Microsoft's software development tools. So far as we could tell, the revolution was these cheap, open-source BIOS "PC's". By 1984, we thought it was ironic that IBM was being portrayed as "BigBrother" by Steve Jobs: to our mind, it was the Apple that was closed, overpriced and somewhat elitist. Steve's "Lisa" clone of the Xerox-PARC O/S failed but, the Mac blew everybody away. Cheap IBM-PC clone parts kept Microsoft from just going under... the Mac was obviously superior to anything else. Gates hedged by making a deal with Jobs, true; but it was his installed base of cheap PC "typewriter replacements" running Word and later, Excel that kept him in the game. Were it not for the leverage of his DOS monopoly, it is unlikely that Gates would have been able to clobber WordPerfect and Lotus. Notable at the time was that MSFT had no "communications app", like Qmodem or Procom - as well as no "terminal emulation" software. Those of us interested in communications were at that time pulling the UART chips out of clone cards, replacing them with high-speed NS16550's, and playing with 9600 baud modems from USRX and MultiTech. Windows 3.x was a terrible O/S; many of us with vertical applications refused to use it or, port our codes to it. If you were a graphic designer or, wanted a mouse - you went with a Mac. For lots of us, the problem with the Mac was that it was easy to use but, difficult to program: we couldn't "hack" it, like we could a PC... ...we would take these cheap clone parts, plug in MIL-SPEC Intel MPU+NDP chips, fast Japanese RAM and big American power supplies with heavy transformers and filter capacitors - stuff these into 19" standard racks, load our "vertical" applications on them and sell "industrial instruments " to factories. But Apple got greedy with their monopoly: Pierre just refused to open up either the hardware to clone makers or the O/S+BIOS to us - and Gates was relentless. Windows95 was a huge success, in part because it worked well enough, in part because everybody had to go out and buy new PC's with faster Intel MPU's and loads of RAM to run it; iow, he made everybody else rich. The C+UNIX crowd were always a bit strange {grin}. Most of us couldn't afford good UNIX rigs - workstations - we thought of them as "machine tools", computers that you used to design other computers and chips and circuit boards; "instruments" or, vertical application platforms running SPICE. otoh, most of us were hooked up via CompuServe or GE-NET or TeleNet, back when the internet was a heluva lot more than just the WorldWideWeb . Microsoft had almost no presence in this world - I think Gates had his hands full trying to make Windows a viable alternative to the Mac, as well as fend off what looked like a serious threat from IBM's OS/2. Scully at Apple apparently "didn't get it", but when Gates saw MOSAIC, he knew - he realized that "Browser" was "File Manager". But Microsoft was behind the curve and Netscape took off... ...the very real danger was that Netscape would become not only a dominant application - it required Windows or MacO/S or UNIX to run - but also that it would become the operating system . Had Netscape made an "operating system" alliance with Apple or Microsoft, or perhaps even Sun or IBM - history would be quite different. That Gates bundled IE with Windows and used monopoly power in one area to gain an edge in another - is true history. The hell of it for Bill must be that he truly believes he had no other choice :-/ Splitting MSFT into "O/S" and "applications" is a curious remedy; I can only wonder what effects this will have, on the industry - and for all of us ? -Steve