IDC- The analysts seems to use their numbers a lot. So what will they say on May 17.....
The Looking Glass: An Opportunity Overview
Crawford Del Prete, Senior Vice President, Hardware Research, IDC
John McArthur, Vice President, Worldwide Storage Research, IDC
If you want to be a winner in the storage market, you will need to act quickly to take advantage of fast moving technology integration and partnership opportunities. Mr. Del Prete gives an insightful synopsis of hot new growth opportunities in mechanisms, areas of investment attention, and critical trends that mechanism suppliers need to exploit now. Mr. McArthur presents a total overview of the systems market, laying the framework for how software, services, and networked storage play critical roles in shaping new multibillion dollar opportunities that you don't want to miss.
9:30?10:15 am Enabling Technologies for the New Economy
Steve Luczo, CEO, Seagate
Growth in storage demand and requirements for product performance are increasing exponentially. Seagate?s vision of technology ownership has allowed the company to dominate in multiple segments of the storage marketplace. Looking ahead, technology investments required to sustain leadership will be significantly greater than what we have seen before. New market dynamics, from supply chain to distribution channels, are rapidly changing the playing field. Mr. Luczo will reveal what transformations companies must make in order to address the shifting storage landscape, and to target growth opportunities in SAN, NAS and the consumer electronics market.
10:15?10:45 am Break
10:45?11:30 am Internet + Network Bandwidth + Storage = Opportunity
Joe Tucci, President and COO, EMC Corporation
2000 may see a dramatic uptake of newer, faster ways of communicating information around the globe, driven almost entirely by new Internet applications. Mr. Tucci will explain why the explosion of demand for greater bandwidth will set off an explosion of demand for storage; why, as more and more information is created, storage will move to the heart of the New Economy information infrastructure; and why we are only at the beginning of this new cycle of opportunity.
11:30?12:15 pm How to Extend the Capabilities of First Generations SANs
Mark Leslie, CEO, VERITAS Software
Building upon his ten years of developing reliable storage infrastructures for corporations worldwide, Mr. Leslie will define VERITAS Software's role and contributions in delivering mission-critical storage standards to market. He will discuss the evolution of SANs and the benefits of implementing SAN applications to manage the exponential growth of ecommerce environments. Additionally, Mr. Leslie will highlight SAN strategies that 1) ease customer adoption of a SAN, 2) lower the risk of data loss/downtime and 3) ensure business continuity. Concluding the presentation will be his future projections for the SAN market.
12:15?1:15 pm Lunch - sponsored by
1:15 pm Attend Systems or Mechanisms Track
Systems Track Mechanisms Track
1:30?2:10 pm The Strategic Advantage of Tape
Moderators:
John McArthur, Vice President, Worldwide Storage Research, IDC
Robert Amatruda, Sr. Research Analyst, Tape & Removable Storage, IDC
Panelists:
Nelson Diaz, Vice President & General Manager, Client Server Tape Business Group, StorageTek
Rusty Smith, Director, Data Products, Storage Products Division, Compaq
Frank Berry, Vice President, Marketing, ATL Products
Jonathan Otis, Vice President of Product Management, ADIC
After many years of complacency, the tape storage market is preparing for new market entrants and new product formats. Still, the fundamental questions of market need and criteria for success remain. To shed light on what is to come, IDC has convened a panel of the industry's most important customers. Please join us to hear their plans for technology integration.
Server Storage - A Mechanism Perspective
Crawford Del Prete, Senior Vice President, Hardware Research, IDC
The server market is once again being transformed. From new operating systems to appliance servers, the requirements of the market are moving from "one size fits all" to more focused implementations. What will be the impact on mechanism suppliers? Will standard SCSI 3.5" HDDs and a few flavors of tape be enough to meet the needs of the market? Or will new variations of mechanism technology be developed to meet the evolving needs of the market?
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2:15?2:55 pm Is Serverless Backup the Next Killer App for SANs?
Moderator:
Paul Mason, Vice President, Infrastructure Software Research, IDC
Panelists:
Denise Shiffman, Vice President of Marketing, Network Storage, Sun Microsystems
Nora Denzel, Senior Vice President, Product Operations, Legato
Steve Harriman, Vice President of Marketing, Storage Management Division, Sterling Software
What products can you expect storage software suppliers to deliver this year? Suppliers need to address customer needs with solutions that are simple, easy-to-implement, and that deliver real business value. What are the value propositions behind such options as LAN-free and serverless backup? How will the different solutions better enable ebusiness? On what part of the network will the needed intelligence reside ? switches, storage devices, or servers? Join Mr. Mason for a spirited discussion among senior-level executives from leading storage software providers who will present their visions of software and storage convergence.
The Shape of Things to Come in Desktop PCs
Roger Kay, Research Manager, Personal Computers, IDC
New form factors are hitting the market, but soon the PC will be only a shadow of its former self. Technology, which will enable smaller, more integrated systems with fewer legacy components, will go "under the hood," while style and other nonhardware buying criteria move to the foreground. Drive suppliers will have to provide higher capacities but in ever smaller packages. Join Mr. Kay as he addresses how component suppliers can play under the new rules.
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2:55?3:15 pm Break
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3:15?3:55 pm Tied Up in Storage Networking?
Moderator:
Robert Gray, Research Director, Worldwide Storage Systems, IDC
Panelists:
Rich Boberg, Senior Director, Business Strategy and Development, Network Appliance
Peter Korce, Director, MultiVendor Storage Engineering, Compaq
Duane Dueker, Vice President of Marketing, Storage Area Networks, IBM
IT managers are increasingly turning to networked storage to cope with management issues of exploding storage capacity. This panel of industry experts will respond to critical questions like: Will storage area networks (SANs) from different suppliers ever really interoperate? Should you care that they ever interoperate? How soon will the typical datacenter need to outsource storage capacity? Other central issues in the SAN vs. NAS debate that will be addressed include: What?s the better solution for database storage, SAN or NAS? Do network attached storage suppliers need to partner with server manufacturers, or are they competing with them? When will SAN deliver on a simplification benefit instead of adding more complexity? Join us for forward-looking answers and learn how future storage networking products will evolve to deliver more manageable solutions.
The Post CD-ROM Era Debate: PC OEM Views
Moderator:
Wolfgang Schlichting, Research Manager, Removable Storage, IDC
Panelists:
Vince Guadagnola, Manager Optical Storage Engineering, Compaq
Ameer Karim, Worldwide Product Marketing Manager, Home Products Division, Hewlett-Packard
Tom Pratt, Manager, Storage Technology, Dell
CD-ROM dominates the optical storage opportunity in the PC market. However, last year we saw the strong showing of two new technologies ? DVD-ROM and CD-RW. Does CD-RW have a shot at replacing the floppy? This revealing panel will explore what is holding back the integration of DVD-ROM, CD-RW, and DVD-RAM into mainstream PCs. Panelists will shed light on the key differences between business and home PC adoptions. As interface choice has been a challenge for optical drive manufacturers, our PC OEM panelists will also disclose the level of their support for SCSI, USB2, and IEEE 1394 interfaces for add-on drives.
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4:00?4:30 pm Storage Virtualization: The Future of Storage Area Networks
Kevin Reinis, Vice President & General Manager, PowerVault Storage, Dell
The true promise of SANs integrates consistent and rich storage management functionality across heterogeneous server and storage devices through a single managed interface ? all connected at high speeds through a dedicated storage network. In this session, Mr. Reinis will outline current SAN solutions and address the concept of storage virtualization as it relates to achieving the benefits of the SAN environment. Virtualization hides the physical differences between server and storage resources from different vendors, which leads to improved management capabilities at lower costs than traditional approaches. By virtualizing server and storage resources, they become "pluggable components" from the SAN?s point of view, allowing much more management flexibility.
Integration?s Beneficiaries and Victims
Xavier Pucel, Research Manager, Semiconductors, IDC
Revenues in the hard disk drive semiconductor market are expected to decline throughout the forecast period, and a shake-up of the semiconductor supplier base is inevitable. Although flash suppliers will lose some HDD designs due to integration, the loss will be more than offset by the ramping flash card market. As silicon integration follows its course, the system-on-chip solution will be the only opportunity, and all key HDD chip suppliers are targeting it. This presentation will highlight key system-on-chip requirements and ultimately provide insight on how to differentiate your company from the competition.
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4:35?5:05 pm The New Model for Outsourced Storage
Peter Bell, CEO, StorageNetworks
Mr. Bell will address how, in the New Economy, ebusinesses need ways to both store and manage massive amounts of data. While some companies have solved the problem by investing in sophisticated equipment, many others have found costs prohibitive, storage professionals scarce, and growth unpredictable. They have decided to outsource, looking to a new category of services provider: the storage services provider (SSP).
Emerging Consumer Applications and Hard Disk Drives - What's the Payoff?
Danielle Levitas, Research Manager, Hard Disk Drives and Components, IDC
In today's ultra-competitive hard disk drive market, unit growth for traditional computing segments remains strong, yet revenues are still contracting. Many storage companies are looking to consumer applications as the next great frontier to conquer and to fuel future growth of the HDD market. While the storage requirements of video and audio applications are tremendous, consumer applications are extremely price-sensitive and generally can not afford "higher-end" capacity points. In the handheld segment, flash memory will challenge disk drive adoption with its price scalability and superior environmentals. Join Ms. Levitas as she explores the major market accelerators and inhibitors and analyzes their resounding impact upon HDD units and revenues.
5:05 pm Cocktail Reception
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