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Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: KLP who wrote (18808)	5/2/2000 2:46:00 PM
From: tahoe_bound	Respond to of 28311

Good article KLP I was yapping on here some months ago about the importance of TV and print... if Spikes Teryaki Bowl, Capri Deli, Great Hair, and Tucker Tires can have ads during breaks on CNN, Fox News, Sports Channels, Music Channels, TBS even CNBC and more (mostly late night) then really, how expensive can it be? Even in just 10-20 major metro areas would be priceless exposure. What does that say that ma and pa operations realize what a great way a little TV is to get their name out yet a company like this with nearly infinitely greater assets just does not see it apparently? I know with those little places I would have never heard of them. They don't just do it a few times either, these tiny places have been doing this for a couple of years. Over and over pays off. It takes creativity to advertise on low budgets in a big way, but if there truly is a lot of creative and untapped talent on the GNET team, surely someone could be finding ways of accomplishing objectives to gain a better presence. There has to be motivation though I guess to realize the current efforts to get the damn name out through both branding/name recognition and analyst coverage are grossly lacking. What will it take, another serious breakdown of the stock before it all becomes too apparent after the fact? Print advertising, Yahoo in early 1997 always seemed to have 1/4 and 1/2 page ads within the Wall St. Journal Barron's and IBD. That along with a few jangles on TV more than hit important ears 6 times I am sure. So did their billboards on the major freeways in the Bay area. Why can't GNET do billboards there and maybe even one in Times Square for example.