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Technology Stocks : EARTHLINK (ELNK) -- Ignore unavailable to you. Want to Upgrade?

To: Sarkie who wrote (2022)	5/3/2000 10:16:00 AM
From: Sarkie	Respond to of 2553

Topica to Provide More Benefits to EarthLink Members ============================================================ Leading ISP Selects Topica to Host and Manage Email Discussion Lists SAN FRANCISCO, May 3 /PRNewswire/ -- Topica Inc., the leading provider of email-based content, today announced that it will host and manage the email discussion lists of the company formerly known as MindSpring. MindSpring, which recently merged with EarthLink (NASDAQ:ELNK) to become the nation's second largest Internet Service Provider (ISP), identified Topica as the Web site to place the lists in order to leverage Topica's free email list hosting, management and customer support services. Topica will continue to provide these services to MindSpring's former member base. List owners and members will now be able to take advantage of Topica's advertising revenue-sharing program, free list hosting, easy-to-use tools, message archiving, comprehensive searchable directory and Web-based subscription services. "Topica is clearly the best for our email list services. Given our rapid growth, coupled with our belief in offering superior customer service, we felt that our members would benefit from the extensive content provided at Topica," said Jeff Goddard, online product manager for EarthLink. Topica has been quickly consolidating the huge, yet fragmented email content space. By offering tens of thousands of email newsletters and discussion lists, Topica makes it easy for people to find and exchange information on their favorite topics via email. "We are pleased MindSpring, now EarthLink, chose Topica as the best home for its email lists," said Ariel Poler, CEO of Topica Inc. "Our superior customer service and broad array of email capabilities will significantly enhance our new members' experience." Topica worked with MindSpring to make the overall experience seamless to their members. In addition, list owners will have the opportunity to join Topica's Advertising and List Promotion Network. Topica's Network is the first service of its kind to give advertisers the ability to reach highly targeted audiences via email, while allowing owners of email newsletters and discussion lists the opportunity to promote their lists and make money. List owners in the Network have the opportunity to share in third-party advertising revenues. Through its Network, Topica allows advertisers to place their messages in context and reach a passionate audience whose interests directly relate to advertisers' products and services. Topica's audience proactively requests information by subscribing to topic-specific email content. About EarthLink EarthLink is one of the world's leading Internet service providers, bringing the magic of the Internet to approximately 3.5 million individuals and businesses every day. Headquartered in Atlanta, EarthLink provides a full range of innovative access, hosting and e-commerce solutions to thousands of communities internationally from more than 5,000 points of presence. EarthLink is committed to doing an exceptional job of pleasing its customers, shareholders and the community by following the company's Core Values and Beliefs. Information about EarthLink and EarthLink Sprint services is available by calling 800-395-8425 and through EarthLink's Web site at www.earthlink.net. About Topica Inc. (www.topica.com) Founded in January 1998, Topica Inc. is the leading provider of email-based content. By offering tens of thousands of email newsletters and discussions, Topica lets people easily find and exchange information about their favorite topics via email. For people who run or want to start their own email newsletters and discussions, Topica provides free hosting, archiving, promotion and advertising services. Privately held, Topica is based in San Francisco, California. Investors include August Capital, Highland Capital Partners, Moore Capital Management, Venture Frogs, and Stanford University. Contact: Candace Locklear of Topica Inc., 415-344-3892, or candace@get.topica.com. SOURCE Topica Inc. -0- 05/03/2000 /CONTACT: Candace Locklear of Topica Inc., 415-344-3892, or candace@get.topica.com/ /Web site: earthlink.net /Web site: topica.com ================================================================