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To: GST who wrote (102709)5/3/2000 9:26:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
May 4, 2000

Bertelsmann Postpones IPO
Of Internet Retailer bol.com

By CECILE GUTSCHER
THE WALL STREET JOURNAL INTERACTIVE EDITION

Bertelsmann AG said Wednesday it was postponing indefinitely the initial public
offering of its online bookstore because of the recent decline in Internet stock
prices.

Bol.com was set to go public amid strong
competition from Amazon.com Inc., which leads
both the U.S. and European online book markets.

The German media conglomerate had said in
March that it hoped to sell off 23% of its bol.com
unit in an IPO scheduled for sometime in the next few weeks. The company
hadn't disclosed how much it hopes to raise with the IPO, which it plans to
revive if market conditions improve. Reports in the U.K. press suggested the
offer would be for about one billion euros.

Christophe Ebhardt, a spokesman for bol.com, said the company would wait
until the German Neuer Markt has recovered at least 25% of its value -- where
stocks were trading in early March when the company first unveiled plans to go
public. Right now, "The market is too weak," he said.

The online retailer still has ample funds left over from a 500 million marks ($300
million) investment from its parent company earlier this year. "We have not
spent this money so far," Mr. Ebhardt said. "We are well-covered with this
investment."

The plan to launch bol in Asia and Latin America, as well as diversifying into
DVD and video sales, "is all covered by the 500 million marks and we don't need
the additional money right now," he said.

Hugh Sandeman, a director at Dresdner Kleinwort Benson, which is lead
managing the offering, said unlike other Internet start-ups, bol.com has the
luxury of being able to wait to tap the public markets.

"Because the valuation of Internet companies has come down relatively sharply
since March, financing has got quite expensive and their judgment is it might pay
to wait," Mr. Sandeman said.

In March, Bertelsmann suffered a disappointment in the flotation of Lycos
Europe NV, an Internet portal venture with Lycos Inc. of the U.S. On Tuesday,
Lycos Europe shares closed at 17.25 euros, 28% below their issue price of 24
euros.

Barnesandnoble.com Inc., a U.S. Internet bookseller partly owned by
Bertelsmann, has also had a tough time in the recent stock-market correction. Its
stock traded as high as $26.625 earlier this year but now trades around $10.

Write to Cecile Gutscher at cecile.gutscher@wsj.com