hello John and all -
found this bit of info concerning parts shortages - How can we benefit (ie: profit) from this info?
Or . . . can we? <g>
Silicon Drought Threatens Industry
Demand-based shortages force a scramble for Xmas parts in May By Bernard Levine
Component shortages are worsening, with no relief in sight.
More parts are going on allocation or seeing lead-times stretch, just as leading consumer OEMs and their contract manufacturers prepare to churn out products for the coming Christmas season. Obtaining enough capacitors, resistors, flash memory, and other components to meet red-hot demand for cell phones, handheld computers, and other consumer gadgets and games could prove as challenging as a round of Tomb Raider III .
"We don't believe this situation will change in any meaningful sense for the rest of the year. We're in a fight for product, and we're in an expedite situation in some cases. We're just trying to get as many parts as we can," said Steve Church, co-president of distributor Avnet's Electronic Marketing Group, Phoenix.
"More items are being added to the shortage list daily," said Ben Schwartz, vice president of strategic marketing at distributor Jaco Electronics Inc., Hauppauge, N.Y. "The most severe are tantalum and ceramic capacitors and some resistors. We are starting to hear more about higher demand and shortages in low-voltage power MOSFETs used in handheld products and power supplies. We hear very long lead-times in logic ICs and obviously all memory-type products. Flash is hardest to get, but slow static and low-density static are hard to get, and we are seeing increased demand again in DRAM." The higher demand for DRAM is being caused by an incredible surge of demand for handheld products and the fact that PCs need more DRAM with the latest microprocessors, Schwartz added.
Avnet's Church told analysts last week that on the passive component side, Kemet has joined AVX and Murata in going on allocation. On the semiconductor side, "the list is longer than normal." Parts on allocation include small signal diodes, transistors, microcontrollers (both MPC and XPC), flash, soft filters, and some SRAM products, RF inductors, and RF capacitors. On the analog side, Church cited long lead-times for many products including programmable logic, ASICs, memory products, EPROMs, and various flash and SRAMs. "The lead-times are obviously longer than they were (in the previous) quarter?and this will continue," he said.
Will shortages limit holiday production? "I think end-consumer products could be affected," said Jaco's Schwartz. "If the economy remains strong, then demand for high-end consumer products will be strong. Producers may not be able to produce as many as they want."
But George Perris of Sierra Marketing Group, Rocklin, Calif., believes there is currently double ordering going on, and that therefore supply will eventually catch up with demand and OEMs will wind up getting all the parts they need. "There is some double ordering in passives. I don't see a problem with end products. By the end of the year, if we still have a passives crunch, that will show things are more serious than we thought."
Asked his take on double ordering, Avnet's Church said there were some minor instances where that was likely happening, but he believes that double ordering is rare in this era of just-in-time delivery and build-to-order. "We don't see much evidence of it," he said.
Meanwhile, most passives makers are adding capacity, yet are still unable to meet demand, according to Dick Rosen, AVX Corp. chairman and chief executive. "I don't see how it is possible for us to catch up in the next 12 months," Rosen said.
"Our current estimated capital expenditures for the year 2000 will exceed $250 million, most of which will be spent on capacity increases in our tantalum and MLCC capacitor lines and semiconductor lines," said Felix Zandman, chairman of Vishay Intertechnology Inc., Malvern, Pa.
"If we were to try to satisfy all the perceived demand out there today, we and all of our competitors would need to double our capacities which, of course, is not possible in the short term," said David Maguire, chairman and CEO of Kemet Corp., Greenville, S.C.
But many OEMs say they need more parts right now. "The very largest OEMs and contractors get products from component makers and franchised distributors at the expense of small and medium guys," said Chuck Magee, vice president of sales and marketing at independent distributor America II Electronics, Saint Petersburg, Fla. "The big fish get taken care of. Everyone wants to support their largest customers in this environment. Our niche as an independent distributor tends to be in the second tier, but now we must charge our customers higher prices that are hard to swallow. Right now, we can find products for quick delivery, but it is market priced." That makes it difficult for the component buyer at the OEM, who must decide whether to buy at market price and raise prices, or hold off and perhaps not be able to produce enough of his own products, according to Magee. How does America II obtain parts now? "We pay cash overseas to secure products," said Magee.
Meanwhile, the flash memory market is expected to see triple-digit growth this year. IC Insights Inc., the Scottsdale, Ariz., market researcher, estimates the 2000 market for flash will increase 119 percent to reach $10 billion. The firm last month called flash "the fastest growing and arguably most closely watched IC product segment in the year 2000."
The No. 1 and No. 2 flash suppliers in the world are Intel Corp., Santa Clara, and Advanced Micro Devices Inc., Sunnyvale, Calif. Other flash players are Atmel Corp., STMicroelectronics BV, Silicon Storage Technology Inc., and traditional DRAM stalwarts who are looking for diversity and like the looks of the flash market, including Hyundai, Samsung Semiconductor, and Micron Electronics.
At Silicon Storage Technology Inc., the Sunnyvale-based fabless flash memory firm, "the market demand for our products, old and new, is so strong that nearly every density of product is on allocation despite the substantial increase of our production capacity (via manufacturing partners)," said Bing Yeh, president and CEO.
The larger flash players such as Intel are adding capacity, but are having a tough time keeping up with demand, according to Steve Cullen, DRAM analyst at Cahners In-Stat Group. As for DRAM, Cullen points out that tightening in the DRAM market manifests itself when prices stop dropping, or aren't dropping as fast.
"In tight DRAM markets, prices don't always go up, they just stop going down," said Cullen. "Anything less than a 30 percent per year drop is an increase. (Christmas) may be a little tight, but I think the real tightening will come over the next two to three years. 2003 could look like 1995."
Meanwhile, Intel has been struggling to meet demand for its Pentium III processor products ever since it announced plans in October to convert its fabs to a new 0.18-micron manufacturing processor it calls Coppermine. PC OEMs say that it immediately became a challenge to get ample supplies of Intel's top-of-the-line processors.
As the crunch continued into 2000, Intel had consistently portrayed its supply problems as a short-term phenomenon, first saying that the shortage would abate by March. Two weeks ago, Andy Bryant, Intel chief financial officer, warned supplies will continue to be tight through the end of the second quarter. "We undercalled demand," Bryant said at a meeting with financial analysts in New York last week. "We don't believe that will happen in the current quarter."
electronicnews.com |