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 2THEMART COM INC Form: 10-Q   Filing Date: 6/8/2000
 
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 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
 WASHINGTON, D.C. 20549
 
 FORM 10-Q
 
 (Mark  One)
 
 [ X ] Quarterly report under Section 13 or 15(d) of the Securities Exchange
 Act of 1934
 
 For  the  quarterly  period  ended  March  31,  2000
 
 [   ] Transition report under Section 13 or 15(d) of the Securities
 Exchange Act of 1934
 
 For  the  transition  period  from  _________  to  _________
 
 Commission  File  No.  0-27151
 
 2THEMART.COM, INC.
 (Exact Name of registrant as specified in its charter)
 
 OKLAHOMA                                           33-0544320
 (State or Other Jurisdiction of                            (IRS  Employer
 Incorporation or Organization)                        Identification Number)
 
 18301 VON KARMAN AVE., 7TH FLOOR
 IRVINE, CALIFORNIA                                   92612
 (Address of Principal Executive Offices)                     (Zip Code)
 
 (949) 477-1200
 (Issuer's Telephone Number)
 SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:
 (None)
 
 SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:
 Common Stock, par value $0.001
 (Title of Class)
 
 Check  whether  the  issuer  (1)  filed all reports required to be filed by
 Section  13  or 15(d) of the Exchange Act during the past 12 months (or for such
 shorter  period  that the registrant was required to file such reports); and (2)
 has  been  subject  to  such  filing  requirements  for  the  past  90  days.
 
 Yes  [ X ]  No [  ]
 
 Indicate  the number of shares outstanding of each of the issuer's class of
 common  stock  as  of  the  latest  practicable  date:
 
 Title of each class of Common Stock                  Outstanding as May 15, 2000
 -----------------------------------                  ---------------------------
 Common Stock, $0.001 par value                              30,221,350
 
 TABLE OF CONTENTS
 
 PART I - FINANCIAL INFORMATION
 
 Item  1.     Financial  Statements.
 
 Page
 
 Balance Sheets as of December 31, 1999 and March 31,
 2000 (unaudited) . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
 
 Statements of Operations (unaudited) for the period
 from  December  22,  1998  (date of inception) to
 March  31, 1999, for the three months ended March
 31,  2000  and  for  the  cumulative  period from
 December 22, 1998 (date of inception) to March 31,
 2000  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3
 
 Statements of Cash Flows (unaudited) for the period
 from  December  22,  1998 (date  of inception) to
 March  31,  1999;  for  the  three  months  ended
 March 31,2000  and for the cumulative period from
 December 22, 1998 (date of inception) to March 31,
 2000. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
 
 Notes to Financial Statements as of March 31,  2000 . . . . . . . . . . . .   6
 
 Item  2.     Management's Discussion and Analysis of Financial Condition
 and Results of Operations  . . . . . . . . . . . . . . . . . .  16
 
 Item  3.     Quantitative and Qualitative Disclosures About Market Risk . .  18
 
 PART II - OTHER INFORMATION
 
 Item  1.     Legal  Proceedings . . . . . . . . . . . . . . . . . . . . . .  19
 
 Item  2.     Changes  in  Securities  . . . . . . . . . . . . . . . . . . .  19
 
 Item  3.     Defaults  Upon  Senior  Securities . . . . . . . . . . . . . .  20
 
 Item  4.     Submission  of  Matters  to  a  Vote  of  Security  Holders. .  20
 
 Item  5.     Other  Information . . . . . . . . . . . . . . . . . . . . . .  20
 
 Item  6.     Exhibits  and  Reports  on  Form  8-K  . . . . . . . . . . . .  20
 
 1
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE ENTERPRISE)
 
 BALANCE SHEETS
 
 --------------------------------------------------------------------------------
 
 
 
 ASSETS                                                      DECEMBER 31,   MARCH 31,
 1999          2000
 (unaudited)
 ------------  -------------
 Current assets:
 Cash and cash equivalents                               $ 2,521,770   $     30,694
 Prepaid expenses                                            274,288        349,288
 ------------  -------------
 2,796,058        379,982
 ------------  -------------
 Property and equipment, at cost:
 Computer hardware and software                           12,148,137     12,660,241
 Furniture, fixtures and other office equipment                429,611        451,260
 Leasehold improvements                                      648,168        668,091
 ------------  -------------
 13,225,916     13,779,592
 Less accumulated depreciation and amortization               (372,099)      (942,099)
 ------------  -------------
 12,853,817     12,837,493
 ------------  -------------
 Other assets:
 Restricted cash                                             220,224        220,224
 Other                                                       206,429        156,405
 ------------  -------------
 426,653        376,629
 ------------  -------------
 
 $16,076,528   $ 13,594,104
 ============  =============
 
 LIABILITIES AND STOCKHOLDERS' EQUITY
 
 Current liabilities:
 Accounts payable                                        $ 1,750,805   $  2,288,602
 Accrued liabilities                                         525,818      1,202,106
 Note                                                      1,775,000      1,536,760
 ------------  -------------
 Total current liabilities                               4,051,623      5,027,468
 ------------  -------------
 
 Commitments and contingencies
 
 Stockholders' equity:
 Preferred stock, $0.0001 par value; 25,000,000
 shares authorized; no shares issued and outstanding             -              -
 Common stock, $0.0001 par value; 50,000,000 shares
 authorized; 29,482, 016 and 30,221,350 shares issued
 and outstanding at December 31, 1999 and March 31,
 2000, respectively                                          2,948          3,022
 Additional paid-in capital                               25,990,942     23,730,202
 Deferred compensation expense                            (1,339,263)    (1,244,139)
 Deficit accumulated during the development stage         (9,629,722)   (13,922,449)
 ------------  -------------
 Total stockholders' equity                             12,024,905      8,566,636
 ------------  -------------
 
 $16,076,528   $ 13,594,104
 ============  =============
 
 --------------------------------------------------------------------------------
 See accompanying notes to condensed financial statements
 
 2
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE ENTERPRISE)
 
 STATEMENTS OF OPERATIONS (UNAUDITED)
 
 --------------------------------------------------------------------------------
 
 
 
 FROM DECEMBER    FOR THE THREE       FROM DECEMBER
 22,1998 (DATE OF MONTHS ENDED        22,1998 (DATE OF
 INCEPTION) TO    MARCH 31,           INCEPTION) TO
 MARCH 31, 1999   2000                MARCH 31, 2000
 ---------------  ------------------  ----------------
 
 Sales and interest income                $       33,746   $          13,629   $       130,659
 ---------------  ------------------  ----------------
 
 Expenses:
 Payroll and related expenses                   98,503           1,147,492         3,159,250
 Professional fees                              34,074             475,093         2,976,403
 Value of non-cash stock and option
 issuances                                     264,434             182,624         1,337,796
 Marketing                                           -             223,095         1,147,607
 Depreciation and amortization                       -             570,000           942,099
 Interest                                            -              86,938           166,913
 Other general and administrative              203,764           1,595,114         4,323,040
 ---------------  ------------------  ----------------
 600,775           4,280,356        14,053,108
 ---------------  ------------------  ----------------
 
 Net loss                                 $     (567,029)  $      (4,266,727)  $   (13,922,449)
 ===============  ==================  ================
 
 Basic and diluted loss per common share  $        (0.03)  $           (0.14)
 ===============  ==================
 Basic and diluted weighted average
 shares outstanding                           21,119,697          29,578,866
 ===============  ==================
 
 --------------------------------------------------------------------------------
 See accompanying notes to condensed financial statements
 
 3
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE ENTERPRISE)
 STATEMENT  OF  CASH  FLOWS  (UNAUDITED)
 
 --------------------------------------------------------------------------------
 
 
 FROM DECEMBER    FOR THE THREE        FROM DECEMBER
 22, 1998 (DATE   MONTHS ENDED         22, 1998 (DATE OF
 OF INCEPTION TO  MARCH 31,            INCEPTION) TO
 MARCH 31, 1999   2000                 MARCH 31, 2000
 ---------------  -------------------  ----------------
 
 Cash flows from operating activities:
 Net loss                                   $     (567,029)  $       (4,266,727)  $   (13,922,449)
 Adjustments to reconcile net loss to
 net cash used in operating activities:
 Depreciation and amortization                         -              570,000   $       942,099
 Loss on disposition of software                       -                    -            40,000
 Value of non-cash stock and
 option issuances                                264,434              182,624         1,432,920
 Accrued interest on notes payable
 converted to common stock                             -                    -            28,438
 Change in operating assets and
 liabilities:
 Prepaid expenses and other
 assets                                              -              (24,976)         (505,693)
 Accounts payable and accrued
 liabilities                                    31,520            1,214,085         3,490,708
 ---------------  -------------------  ----------------
 
 Net cash used in operating activities            (271,075)          (2,324,994)       (8,493,977)
 ---------------  -------------------  ----------------
 
 Cash flows provided by (used in)
 investing activities:
 Purchases of property and equipment
 and costs incurred for development
 of software and web site                         (231,962)            (553,676)      (11,846,892)
 ---------------  -------------------  ----------------
 
 Cash flows from financing activities:
 Proceeds from issuances of common
 stock                                           5,845,500              625,834        18,330,027
 Proceeds from issuances of notes
 payable                                                 -                    -         2,750,000
 Repayment of note payable                               -                    -          (250,000)
 Net change in restricted cash                           -                    -          (220,224)
 Principal payments on note payable                      -             (238,240)         (238,240)
 ---------------  -------------------  ----------------
 
 Net cash provided by financing
 activities                                      5,845,500              387,594        20,371,563
 ---------------  -------------------  ----------------
 
 Net change in cash and cash equivalents           5,342,463           (2,491,076)           30,694
 
 Cash and cash equivalents at beginning
 of period                                                 -            2,521,770                 -
 ---------------  -------------------  ----------------
 
 Cash and cash equivalents at end of
 period                                       $    5,342,463   $           30,694            30,694
 ===============  ===================  ================
 
 --------------------------------------------------------------------------------
 See accompanying notes to condensed financial statements
 
 4
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE ENTERPRISE)
 STATEMENT  OF  CASH  FLOWS  (UNAUDITED)
 
 --------------------------------------------------------------------------------
 
 
 FROM DECEMBER    FOR THE THREE        FROM DECEMBER
 22, 1998 (DATE   MONTHS ENDED         22, 1998 (DATE OF
 OF INCEPTION TO  MARCH 31,            INCEPTION) TO
 MARCH 31, 1999   2000                 MARCH 31, 2000
 ---------------  -------------------  ----------------
 Supplemental disclosure of cash flow
 information:
 Conversion of short-term note and
 accrued interest payable to common
 stock                                      $            -   $                -   $       510,027
 ===============  ===================  ================
 Conversion of short-term note and
 accrued interest payable to capital
 contribution                               $            -   $                -   $     2,018,411
 ===============  ===================  ================
 Purchase of fixed assets with
 common stock                               $            -   $                -   $       197,700
 ===============  ===================  ================
 Purchase of fixed assets with note
 payable                                    $            -   $                -   $     1,775,000
 ===============  ===================  ================
 Cash paid during the period for
 interest                                   $            -   $           86,938   $        86,938
 ===============  ===================  ================
 
 --------------------------------------------------------------------------------
 See accompanying notes to condensed financial statements
 
 5
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE COMPANY)
 
 NOTES TO UNAUDITED FINANCIAL STATEMENTS
 
 MARCH 31, 2000
 --------------------------------------------------------------------------------
 
 NOTE  1  -  BASIS  OF  PRESENTATION
 
 The  accompanying unaudited condensed financial statements of 2TheMart.com, Inc.
 ("2TheMart"  or  the  "Company") have been prepared in accordance with generally
 accepted  accounting  principles  for  interim  financial  statements  and  the
 instructions  to  Form  10-Q  related  to  interim  period financial statements.
 Accordingly,  these  condensed  financial  statements  do  not  include  certain
 information  and  footnotes required by generally accepted accounting principles
 for complete financial statements. However, the accompanying unaudited condensed
 financial  statements  contain  all  adjustments  (consisting  only  of  normal
 recurring  accruals) which, in the opinion of management, are necessary in order
 to  present  the  financial  statements  fairly.  The  results of operations for
 interim periods are not necessarily indicative of the results to be expected for
 the  full  year.  These  condensed  financial  statements  should  be  read  in
 conjunction  with the Company's audited financial statements, and notes thereto,
 which  are  included  in  the  Company's Annual Report on Form 10-K for the year
 ended  December  31,  1999.
 
 NOTE  2  -  ORGANIZATION
 
 The  Company
 
 The  Company  is  a  development  stage,  internet-based  electronic  commerce
 ("e-commerce")  company.  The  Company has contracted with an unrelated party to
 develop  and  launch  a  business-to-consumer  and  consumer-to-consumer trading
 community on the internet.  The Company, which launched its web site on November
 18,  1999,  has  developed  an  e-commerce  site in which buyers and sellers are
 brought  together  to buy and sell a variety of goods such as antiques, apparel,
 coins,  collectibles, computers, memorabilia, movies, music, toys and more.  The
 2TheMart  service enables sellers to list items for sale, buyers to bid on those
 items  and  it  allows the 2TheMart users to browse through all items in a fully
 automated,  topically  arranged online service.  In connection with the proposed
 merger  (see  Note 12), the Company has temporarily shut down its online service
 as  of  April  25,  2000  (see  Note  4).
 
 Reorganization
 
 In  December  1998,  CD-Rom  Yearbook  Company,  Inc.,  an  Oklahoma corporation
 ("CD-Rom"), entered  into  a  merger agreement to acquire all of the outstanding
 shares  of  common  stock  of  2TheMart-Nevada,  a  Nevada corporation formed on
 December  22,  1998.  As  the  shareholders of 2TheMart-Nevada controlled CD-Rom
 after  this  transaction,  this  business  combination  was treated as a reverse
 acquisition  for  accounting purposes whereby 2TheMart-Nevada was considered the
 accounting  acquiror  and  CD-Rom  was  considered the accounting acquiree.  The
 merger  became  effective  on  January  8,  1999.  Between December 22, 1998 and
 January  8,  1999,
 
 6
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE COMPANY)
 
 NOTES TO UNAUDITED FINANCIAL STATEMENTS
 
 MARCH 31, 2000
 --------------------------------------------------------------------------------
 
 NOTE  2  -  ORGANIZATION,  CONTINUED
 
 neither  2TheMart-Nevada  nor  CD-Rom had any activity of significance including
 capital transactions  and  operating  activities.  The  surviving  legal entity,
 CD-Rom, changed its name to 2TheMart.com, Inc.  The transaction was treated as a
 recapitalization  of  2TheMart-Nevada with no recording of assets or liabilities
 at  fair  values  on  that  date.
 
 Immediately  prior  to  the  merger, CD-Rom had 2,291,850 shares of common stock
 outstanding.  As part of the reorganization and stock purchase agreement, CD-Rom
 issued  an  additional  17,800,000 shares of common stock to the shareholders of
 2TheMart-Nevada  in  exchange  for  all  of  the  shares  of  common  stock  of
 2TheMart-Nevada.  In  addition,  options  to  purchase 2.5 million shares of the
 Company's  common  stock  at  an  exercise price of $3.00 were issued to various
 shareholders of CD-Rom and 1.2 million of the previously issued CD-Rom shares of
 common  stock were placed in escrow under the terms of an agreement (the "Escrow
 Agreement"),  to  be  distributed  to  the 2TheMart-Nevada shareholders upon the
 occurrence  of  either  of  the following events:  1) the exercise of any of the
 CD-Rom  options  given to the previous controlling shareholders of CD-Rom; or 2)
 the  effectiveness  of  any Registration Statement filed with the Securities and
 Exchange  Commission  ("SEC")  with respect to any of the shares of common stock
 underlying  the CD-Rom options.  In the event that either the CD-Rom options are
 not  exercised  or  the  Company  fails  to  file  and have declared effective a
 Registration Statement covering the shares of common stock underlying the CD-Rom
 options  by  June  22,  2000,  all of the escrow shares of common stock would be
 returned  to  the  previous controlling shareholder of CD-Rom.  Shares of common
 stock covered by this Escrow Agreement are depicted as outstanding since January
 8,  1999  (the  merger  date).
 
 NOTE  3  -  SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES
 
 Property  and  Equipment
 
 The Company has adopted Statement of Position 98-1 ("SOP 98-1"), "Accounting for
 the  Cost  of  Computer  Software  Developed or Obtained for Internal Use."   In
 fiscal  1999  and  2000,  the  Company capitalized external costs to acquire and
 customize  hardware,  software  and  its  Internet  web  site.
 
 Depreciation  and  amortization are provided for over the estimated useful lives
 of  the  assets,  ranging from 2.5 years to 7 years.  Leasehold improvements are
 amortized  over  the  lives  of the respective leases or the useful lives of the
 improvements, whichever is shorter.  The straight-line method of depreciation is
 followed  for  substantially  all  assets  for financial reporting purposes, but
 accelerated  methods  are  used  for  tax  purposes.
 
 7
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE COMPANY)
 
 NOTES TO UNAUDITED FINANCIAL STATEMENTS
 
 MARCH 31, 2000
 --------------------------------------------------------------------------------
 
 NOTE  3  -  SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES,  CONTINUED
 
 Betterments,  renewals,  and  extraordinary repairs that extend the lives of the
 assets  are  capitalized;  other repairs and maintenance charges are expensed as
 incurred.  The  cost  and  related accumulated depreciation applicable to assets
 retired  are  removed  from  the  accounts,  and
 the  gain  or  loss  on  disposition  is  recognized  in  current  operations.
 
 Impairment  of  Long-Lived  Assets
 
 The Company evaluates the recoverability of long-lived assets in accordance with
 Statement  of  Financial  Accounting Standards ("SFAS") No. 121, "Accounting for
 the  Impairment  of  Long-Lived  Assets and for Long-Lived Assets to be Disposed
 of."  SFAS  No.  121  requires recognition of impairment of long-lived assets in
 the event the net book value of such assets exceeds the future undiscounted cash
 flows attributable to such assets.  During the quarter ended March 31, 2000, the
 Company  temporarily  discontinued  the use of its Lawson software ("Lawson") in
 order  to  reduce  costs  related  to  maintaining the software.  The Company is
 currently  using  another  accounting  software package in place of Lawson until
 revenue-generating  activities  justify  the  cost  of  maintaining  the  Lawson
 software.  At  March  31,  2000,  management  determined  that there has been no
 impairment  of  the  Company's  long-lived  assets.  There  can be no assurance,
 however,  that  market  conditions  will not change or demands for the Company's
 services will continue which could result in future long-lived asset impairments
 (see  Note  4).
 
 Revenue  Recognition
 
 Online  transaction revenues are derived primarily from success fees charged for
 the selling of items on the 2TheMart web site and are calculated as a percentage
 of  the  final  sales  transaction  value.  Revenues related to success fees are
 recognized  at  the  time  that  the  transaction  is  successfully concluded. A
 transaction is considered successfully concluded when at least one buyer has bid
 above  the  seller's  specified  minimum  price  or  reserve price, whichever is
 higher,  at  the  end  of  the  transaction  term.
 
 Segment  Information
 
 The  Company  has  adopted  Statement of Financial Accounting Standards No. 131,
 "Disclosures  about  Segments  of  an Enterprise and Related Information," which
 requires  public  companies  to  report  selected  segment  information in their
 quarterly  reports.  It also requires entity-wide disclosures about the products
 and services an entity provides, the material countries in which it holds assets
 and  reports  revenues  and its major customers.  As the Company is currently in
 the  start-up  phase,  it  does  not  yet  have  any  reportable  segments.
 
 8
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE COMPANY)
 
 NOTES TO UNAUDITED FINANCIAL STATEMENTS
 
 MARCH 31, 2000
 --------------------------------------------------------------------------------
 
 NOTE  3  -  SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES,  CONTINUED
 
 Earnings  Per  Share
 
 Basic  net  income  per  common  share  is  computed  by dividing the net income
 available  to  common stockholders for the period by the weighted average number
 of  common  shares  outstanding  during  the  period.  Incremental common shares
 issuable  upon  the  exercise of stock options and warrants, are included in the
 computation  of  diluted net loss per common share to the extent such shares are
 dilutive.  As  the Company has a loss for the periods presented, all options are
 antidilutive  and  are  therefore  not  included  in  the per share computation.
 
 Recent  Accounting  Pronouncements
 
 The  FASB  issued  Statement  of  Financial  Accounting Standards No. 133 ("SFAS
 133"), "Accounting for Derivative Instruments and Hedging Activities."  SFAS 133
 establishes  accounting  and  reporting  standards  for  derivative instruments,
 including  certain  derivative  instruments embedded in other contracts, and for
 hedging  activities.  It  requires  that  an entity recognize all derivatives as
 either  assets  or  liabilities  on the balance sheet at their fair value.  This
 statement, as amended by SFAS 137, is effective for financial statements for all
 fiscal  quarters of all fiscal years beginning after June 15, 2000.  The Company
 does  not  expect the adoption of this standard to have a material impact on its
 results of operations, financial position or cash flows as it currently does not
 engage  in  any  derivative  or  hedging  activities.
 
 In  March  2000, the Emerging Issues Task Force reached a consensus on Issue No.
 00-2, "Accounting for Web Site Development Costs" ("EITF 00-2") to be applicable
 to  all web site development costs incurred for the quarter beginning after June
 30,  2000.  The  consensus  states that for specific web site development costs,
 the  accounting  for such costs should be accounted for under AICPA Statement of
 Position  98-1  (SOP  98-1),  "Accounting  for  the  Costs  of Computer Software
 Developed  or  Obtained  for  Internal  Use."  The Company has not yet addressed
 whether  the  adoption of EITF 00-2 will have a material effect on its financial
 statements.
 
 NOTE  4  -  DEVELOPMENT  STAGE  ENTERPRISE  AND  GOING  CONCERN
 
 Since  December  22, 1998 (date  of  inception),  the  Company  has  been  in
 the  development  stage  and  its principal activities have consisted of raising
 capital  and  developing  its  internet-based  e-commerce  web  site.
 
 The accompanying financial statements have been prepared on the basis of a going
 concern,  which  contemplates  the  realization  of  assets  and  liquidation of
 liabilities  in  the  normal  course  of  business.
 
 9
 
 2THEMART.COM, INC.
 (A DEVELOPMENT STAGE COMPANY)
 
 NOTES TO UNAUDITED FINANCIAL STATEMENTS
 
 MARCH 31, 2000
 --------------------------------------------------------------------------------
 
 NO
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