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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?

To: JC Jaros who wrote (31663)	5/8/2000 1:35:00 PM
From: JDN	Respond to of 64865

Dear JC and all: Hate to change the subject, but in case no one has noticed SUNW had put out a number of excellent press releases today. Here is the one I think I like the best, what do you all think? JDN Sun Showcases End-To-End Solutions for Building and Deploying InteractiveDigital Television and Broadband Services at NCTA'S Cable 2000 Sun Gains Momentum in Cable/Interactive Television Market With New Partnerships and China's Incorporation of Java(TM) Technology CABLE 2000, NEW ORLEANS, May 8 /PRNewswire/ -- Tune in to Sun Microsystems, Inc. (Nasdaq: SUNW) this week at Cable 2000 show (Booth # 3765). Sun will demonstrate end-to-end interactive television and broadband Internet solutions to enable cable operators and programming creators to develop, provision and deploy new two-way services and content. Forrester Research estimates that nearly one-quarter of all U.S. households will be using ITV by 2004 and one-third of all cable households will have broadband Internet access by 2003. Advertising revenues are expected to reach $11 billion by 2004, and according to Forrester three- quarters of all commercials will be interactive within five years. The growing interactive television and broadband services market is clearly looking for a reliable platform upon which to build the next generation of services, such as interactive television, electronic programming guides (EPGs), high-speed internet access, interactive advertising, telephony and email services. At the show, Sun and industry partners will show how Sun's core platform offering, which includes the Solaris(TM) Operating Environment, Sun Netra(TM) servers and Java technologies such as the Java TV(TM) Application Programming Interface (API), provide an ideal development and deployment platform for emerging interactive services for network operators and programming providers. Sun's always said "The Network Is The Computer" (TM). Today, as we move into the Service-Driven Network and the Dot-Com Age, the network is extending its reach beyond PCs to include digital set-top boxes, consumer appliances, cell phones and PDAs. Sun's dot-com solutions enable the delivery of next- generation interactive services to the home and mobile devices. Strategic partners have always played a critical role in Sun's strong support of the cable industry. Such strategic partners have used the flexibility and reliability of Sun's open platform systems and Java technologies to develop next-generation interactive services, increase system bandwidth for distribution of these services, and deliver rich, interactive programming that enhances the consumer experience. Java technology enables digital television products from different vendors to work seamlessly together to enable rich interactive content that will help retain subscribers and increase revenue. Plus, these devices can be upgraded with new features without purchasing new equipment. Industry partners including Accelerate Interactive, Inc., AT&T, BBC, The Bulldog Group, Emperative, Interactive Enterprise Ltd., IntoNetworks, Veon, Vertigo Multimedia, Video Propulsion, and 4DL are utilizing Sun Enterprise servers, Solaris Operating Environment software and Java TV technologies to develop, provision and deploy next-generation interactive television and broadband services. Java technology has gained strong momentum in the cable industry by fast becoming the de facto standard for Home Audio/Video Interoperability (HAVi) and Digital Video Broadcasting (DVB). In addition, Sun is currently working with the Digital Television Industrial Alliance (DTVIA) of China to define the standard for next generation interactive digital television leveraging Sun's Java TV (TM) application programming interface (API) specification.