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To: Straight Up who wrote (620)	5/9/2000 3:51:00 PM
From: jerry simons	Read Replies (2) \| Respond to of 1129

well that certainly had a positive effect on the price

To: Straight Up who wrote (620)	5/24/2000 3:02:00 PM
From: DEER HUNTER	Respond to of 1129

Wednesday May 24, 2:39 pm Eastern Time Company Press Release Applied Digital Solutions Launches National Brand Campaign "Enabling e-business through CTII(TM)" is Focus of New Awareness Ads PALM BEACH, Fla.--(BUSINESS WIRE)--May 24, 2000-- Applied Digital Solutions, Inc. (NASDAQ: ADSX - news), a leading, single-source provider of e-business solutions, today announced the launch of its first-ever national brand awareness campaign. Print advertisements designed to build national awareness of Applied Digital Solutions - and its strategic focus on enabling e-business through CTII(TM) (Computer Telephony Internet Integration) - will begin running in national media on Thursday, May 26. ``This is a great time for us to start building national awareness about the Applied Digital brand,'' commented the company's Chairman and CEO, Richard J. Sullivan. ``We've succeeded in restructuring the company around our four core technology groups and we've begun to differentiate ourselves in the e-business marketplace with our CTII(TM) initiative. This brand awareness initiative - combined with our growing revenue base, five-year earnings history, and our 30,000-strong customer base - all of this will help us establish Applied Digital Solutions as a recognized and respected brand name in the e-business solutions category. We have a very positive story to tell. Our customers and investors are beginning to appreciate the major transformation that has taken place at Applied Digital. Now it's time to take our message to a wider audience. That's what this new campaign is all about.'' About the CTII(TM) Initiative Applied Digital Solutions has successfully focused its strategic direction and organized the company into four core business groups: Internet, Telephony, Network and Applications. As part of this successful transformation, the company has positioned itself as a leading-edge provider of Computer Telephony Internet Integration (CTII) services. This CTII focus differentiates Applied Digital Solutions in the e-business solutions marketplace. With CTII, Applied Digital provides the full range of services and skills that companies need to conduct business online. Through its four integrated business groups, Applied Digital designs and deploys complete, front-to-back, web-enabled e-business systems -- all with a single point of contact for the customer. About Applied Digital Solutions, Inc. Applied Digital Solutions is a leading edge, single-source provider of e-business solutions. The company differentiates itself in the marketplace by enabling e-business through Computer Telephony Internet Integration (CTII). With five-year revenue growth (from 1994 to 1998) of 64,012%, Applied Digital Solutions is ranked as the fifth fastest-growing technology company by Deloitte & Touche in its 1999 Technology Fast 500 listing. For more information, visit the Company's web site at http:\\www.adsx.com . Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are `forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. The Company intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. -------------------------------------------------------------------------------- Contact: Ovations International, Inc. Matthew Cossolotto, 914/245-9721, matthew@ovations.com OR ADS Investor Relations Robert Jackson, 303/707-1468, 303/703-8250 (fax) rjackson@adsx.com