To: David Nelson who wrote (22115 ) 5/11/2000 6:36:00 PM From: Big Dog Read Replies (1) | Respond to of 29970
"Excite@Home's Bell said the company was started by Tele-Communications Inc., which was later acquired by AT&T, part of the cable consortium. Although the cable consortium was not a success, Bell said Excite@Home emerged as one. The company has 87 million homes under exclusive contract at least until 2008, 57 million through cable partners, 15 million through DSL, and the rest in the international market. Bell said in the last year, 26 million homes have been upgraded and marketed. The company's global footprint is 2.5 times that of Time Warner's, he added. Bell said Excite@Home is making a conscious shift in focusing to strategic growth. "More and more in the future, the broadband content experience is going to be married to the narrowband experience," he said. "We will be less concerned about the number of Web page views and more interested in getting people to spend more time engaged. Fewer clicks, but more retention. "People have told us that they want more personalization. We want people to know that Excite@Home is your personalized dashboard and interface to the Web." Bell said these plans will be enabled by the infrastructure that Excite@Home is developing, including 16,000 miles of high-speed fiber. The company's traffic flow is 2.5 Gbytes of data per second, with expectations to scale up to 40 Gbytes by the end of the year. Over a million and a half subscribers generate traffic equal to half the traffic of AOL. Excite@Home is doing TV trials with Cox Communications, has an interactive TV agreement with Microsoft, and is looking into more and more integrated data and TV opportunities. "The Internet century will be driven by consumer power," AOL's Pittman said. "It will conform to the two basic laws of consumer behavior: Brands win, convenience is king." internetwk.com