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Tokyo, May 12 (Bloomberg) -- DDI Corp., Japan's No. 2 mobile phone operator, said it expects to spend about 1 trillion yen ($9 billion) to develop its new generation of cellular phone communications. The new high-speed phone services will begin operating in September 2002 in Tokyo and Osaka. The company plans to offer nationwide coverage by the year through March 2006, DDI President Yusai Okuyama said today at a news conference detailing DDI's intention to apply for a license to operate the services. DDI will compete with NTT DoCoMo Inc., Japan's dominant mobile phone company, and Japan Telecom Co., the nation's No. 3 mobile phone operator, in providing the so-called third-generation cellular phone services, which will eventually allow users to send data 200 times faster than current cellular phone technology. Japan today stopped accepting applications for the three licenses it will issue. The licenses will be awarded as early as June. DDI, which will base its `3G' operations on a technology standard developed by U.S. based Qualcomm Inc., is breaking with its two Japanese rivals who have chosen a competing technology. DDI will use a standard called cdma2000. NTT DoCoMo and Japan Telecom have said they will base their services on the W-CDMA standard developed by DoCoMo, Sweden's Ericsson AB and Finland's Nokia OYJ. The two will launch their services in 2001, a year ahead of DDI. ``DDI made the right decision,'' said Kate Lye, a senior analyst at UBS Warburg (Japan) Ltd. ``They don't need to rush into the third generation because they have a suitable upgrade version of cdmaOne'' they could develop. Analysts say an upgraded version of cdmaOne would give DDI the capability of competing with NTT DoCoMo and Japan Telecom. DDI said it chose cdma2000 because it will be able to make good use of the existing cdmaOne technology, which DDI uses to compete with NTT DoCoMo, its largest rival. CdmaOne is capable of sending data faster than Japan's existing cellular phone standard, which was developed by NTT DoCoMo. Okuyama said cdma2000 is also expected to be used more widely in the U.S. and Asia. DDI shares closed at 1.08 million yen, up 70,000. May/12/2000 7:21 GMT For more stories from Bloomberg News, click here. (C) Copyright 2000 Bloomberg L.P. Any redistribution of Bloomberg content, including by framing or similar means, is expressly prohibited without the prior written consent of Bloomberg L.P. Any reference to the material must be properly attributed to Bloomberg News. The information herein was obtained from sources which Bloomberg L.P. and its suppliers believe reliable, but they do not guarantee its accuracy. Neither the information, nor any opinion expressed, constitutes a solicitation of the purchase or sale of any securities or commodities.(C) Copyright 2000 Bloomberg L.P. BLOOMBERG, Bloomberg News, Bloomberg Financial Markets, Bloomberg Television, Bloomberg News Radio are trademarks, tradenames and service marks of Bloomberg L.P.