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To: xun who wrote (110690)5/12/2000 5:46:00 PM
From: xun  Respond to of 1583508
 
Intel board recall offers clue to Rambus motherboard penetration

By Jack Robertson
Electronic Buyers' News
(05/12/00, 11:50:00 AM EDT)

SANTA CLARA, Calif. -- Intel Corp.'s recall this week of motherboards
containingfaulty circuitry has produced an unintended by-product by revealing
roughly how many boards the company has shipped to date equipped with the
new Direct Rambus DRAM interface.

Since rolling out the platform in November following a series of technical delays,
Intel has shipped fewer than 500,000 motherboards populated by the company's
Intel 820 chip set and Direct RDRAM, according to industry estimates. The chip
duo, which supports high-end Pentium III microprocessors, has been carefully
positioned in an effort to take a significant chunk of the workstation and top-tier
PC markets in 2000.

As it stands, the total number of Rambus-enabled motherboards so far represents
only about 1% of the 40 million boards shipped in the first quarter, according to
figures from industry analyst Dean McCarron of Mercury Research Inc. in
Scottsdale Ariz.

Analysts were quick to note that Rambus-enabled motherboards are not expected
to gain an appreciable head of steam until the second half of the year, so the slow
start did not come as a big surprise.

The figures are interesting, however, because Intel and Direct RDRAM architect
Rambus Inc. in Mountain View, Calif., have been reluctant to discuss just how
many systems have shipped to date.

The disclosure resulted from a recall staged earlier this week by Intel, which
discovered that certain motherboards shipping with the 820 chip set could
intermittently reboot or hang up (see Jan. 21 story). The boards did not actually
ship with Direct RDRAM memory -- those boards have reported no trouble,
according to Intel -- but were equipped with a so-called Memory Translator Hub
(MTH) that enabled the 820 chip set to communicate with SDRAM memory. The
MTH component was identified as containing the flaw, Intel reported.

When asked to quantify the scope of the problem, Intel said that fewer than a
million MTH-enabled motherboards have been shipped into the market since
November. Various industry estimates project that motherboards with the
MTH/SDRAM combination have accounted for between two-thirds and
three-quarters of all 820 boards shipped, meaning that somewhere between
330,000 and 500,000 boards have shipped with both the 820 chip set and Direct
RDRAM.

Other information appears to bear out the estimates. According to preliminary
data from an upcoming DRAM global market survey from Sherry Garber, an
analyst with Semico Research Corp., Phoenix, total Direct RDRAM shipments in
the first four months of 2000 amounted to 2 million units. Accounting for carryover
inventory from last year and Direct RDRAM in stock but not yet plugged into
boards, the unit tally would support a total of about 350,000 Direct
Rambus-enabled boards shipped so far, Garber said.

McCarron said revised Mercury Research numbers indicate as many as 500,000
boards populated by the 820 chip set and Rambus memory shipped during the
first four months of the year, a figure that included more shipments to first-tier
OEMs than previously thought.

"Taiwan motherboard vendors traditionally have a very fast turnaround and shipped
[820] boards with the MTH and SDRAM option," he said. "First-tier OEMs take a
little longer and ramped up their 820 [motherboard ] shipments with Direct
Rambus in April after the first quarter figures."