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Microcap & Penny Stocks : Ames Department Stores (AMES) -- Ignore unavailable to you. Want to Upgrade?

To: Arthur Tang who wrote (1619)	5/24/2000 3:22:00 AM
From: Arthur Tang	Read Replies (1) \| Respond to of 1911

Recent visit to AMES, has new revelations about retailing. Ames buyer of airconditioners had stocked 5000btu, 7000btu and 10,000btu units. First the 5000btu units sold out. Customers then found the cooling capacity lacking and bought out all the 10,000btu units. Now only a few 7000btu units lagged behind. Soon they will be gone too; hot weather has not yet begun. It shows that more than upscaling and downscaling; retail business has to have buyers plan a migration path for their customers. 13" TV owners move to 19" or 27"; but you have to promote them to the 13" owners. Old Yamaha keyboards lacking functions; should be liquidated and new models brought in. Small quantity item needs large economical sizes for satisfied customers to migrate towards. T-shirt buyers go for different colors and styles. Matching pants or skirts for more dressy look. Blazers would be the next step; leading to suits or mix and match outfits for the ultimate consumers. Migration path of product merchandizing works even for GM cars. Chevrolet owners migrate to own Cadillac, worked for many years. So, Joe, keep your buyers thinking migration path in merchandizing and your customers will be loyal. Keeping customers is 90% of retailing. the other 10% is gaining new customers. Keep up the good work, AMES will go a long way.