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To: The Phoenix who wrote (35929)5/21/2000 11:20:00 AM
From: The Phoenix  Read Replies (1) | Respond to of 77399
 
Chambers in the Merc.

mercurycenter.com

John Chambers on
leadership

BY DAN GILLMOR
Mercury News Technology Columnist

Along with his Cisco Systems Inc. identification card, John
Chambers carries two other laminated badges around each day.
One describes the Cisco vision, mission and culture. The other lays
out the company's current-year initiatives and goals for the next
three to five years.

Cisco employees carry one or both of these badges, too. The little
plastic cards speak volumes about the company's ambitions -- and
Chambers' way of leading.

``A lot of people forget that empowerment only works if you know
where you're going -- which is why I literally put it on everybody's
badge,'' he says.

Chambers is president and chief executive at San Jose-based
Cisco, which has risen with breathtaking speed to become one of
the most successful and valuable enterprises on the planet. From
its networking roots, Cisco is now charging into
telecommunications in the widest sense -- aiming at markets that
have been the province of giants like Nortel and Lucent -- and has
become a defining force of the Internet Age.

In this series of conversations on leadership in the new era,
Chambers brings a somewhat different perspective from many
other technology bosses. He reached the top from a sales
background, not engineering.

He has a breakneck speaking pace, about 200 words a minute,
with a slight lilt that reveals his West Virginia upbringing. His
words have an almost evangelical cadence. He believes. Oh, does
he believe. And so, from all available evidence, does his cadre.

Cisco, he tells reporters, employees, analysts and just about
anyone who'll listen, will be the greatest business enterprise in
history. In a small conference room next to his 12-by-12-foot
office at the Cisco campus in North San Jose, he exudes corporate
ambition. Cisco, he says, is out to ``change the way the world
works, lives, plays and learns,'' to become ``the fastest-growing,
most profitable company in history and yet be the most generous
with the highest integrity.''
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