To: The Phoenix who wrote (35929 ) 5/21/2000 11:20:00 AM From: The Phoenix Read Replies (1) | Respond to of 77399
Chambers in the Merc.mercurycenter.com John Chambers on leadership BY DAN GILLMOR Mercury News Technology Columnist Along with his Cisco Systems Inc. identification card, John Chambers carries two other laminated badges around each day. One describes the Cisco vision, mission and culture. The other lays out the company's current-year initiatives and goals for the next three to five years. Cisco employees carry one or both of these badges, too. The little plastic cards speak volumes about the company's ambitions -- and Chambers' way of leading. ``A lot of people forget that empowerment only works if you know where you're going -- which is why I literally put it on everybody's badge,'' he says. Chambers is president and chief executive at San Jose-based Cisco, which has risen with breathtaking speed to become one of the most successful and valuable enterprises on the planet. From its networking roots, Cisco is now charging into telecommunications in the widest sense -- aiming at markets that have been the province of giants like Nortel and Lucent -- and has become a defining force of the Internet Age. In this series of conversations on leadership in the new era, Chambers brings a somewhat different perspective from many other technology bosses. He reached the top from a sales background, not engineering. He has a breakneck speaking pace, about 200 words a minute, with a slight lilt that reveals his West Virginia upbringing. His words have an almost evangelical cadence. He believes. Oh, does he believe. And so, from all available evidence, does his cadre. Cisco, he tells reporters, employees, analysts and just about anyone who'll listen, will be the greatest business enterprise in history. In a small conference room next to his 12-by-12-foot office at the Cisco campus in North San Jose, he exudes corporate ambition. Cisco, he says, is out to ``change the way the world works, lives, plays and learns,'' to become ``the fastest-growing, most profitable company in history and yet be the most generous with the highest integrity.'' ......... more on the web site....