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Strategies & Market Trends : LastShadow's Position Trading -- Ignore unavailable to you. Want to Upgrade?

To: Daveyk who wrote (35409)	5/23/2000 7:27:00 AM
From: LastShadow	Read Replies (1) \| Respond to of 43080

And just in time for the demand... Yahoo! Inc., hardly immune to Wall Street's abandonment of Internet stocks, on Monday became the first major Web player to introduce a direct investment plan for people to buy shares in the company without a broker. The program introduced by Yahoo!, operator of the Internet's second most popular network of Web sites, is similar to the direct investment options offered by hundreds of the nation's biggest corporations. That list features many top names in technology and the Internet, such as Intel Corp. and IBM Corp.. But none of the early giants of the Web world had yet introduced direct investment plans, including popular names like America Online Inc., eBay Inc. and Amazon.com Inc. The announcement by the Santa Clara, Calif.-based Yahoo! comes amid a steep downturn on Wall Street, especially among once-sizzling Internet companies with little or no profits, but seemingly boundless potential for future profits and stock gains. Even Yahoo!, one of the most profitable Web concerns, has seen its share price shrivel by about half in recent months. Like other direct investment plans, Yahoo! StockDirect enables investors to avoid brokerage commissions, but charges certain fees for opening an account and buying and selling shares. The plan enables individual investors, including those who already own Yahoo! shares, to purchase as little as $50 worth of Yahoo! stock at a time, although there's a minimum first-time investment of $250 for those who aren't existing shareholders. Those who already own Yahoo! shares can register them with Yahoo! StockDirect. There's an initial enrollment fee of $5 per share and a charge of $5 plus 5 cents a share for each stock purchase through the plan. Those who sign up for an automatic deduction from a bank account pays $2 per stock purchase plus 5 cents a share. It costs $10 per transaction plus 12 cents a share to sell stock through the Yahoo! program. In Monday's trading on the Nasdaq Stock Market, Yahoo! rose $5.93} per share to $126.25, about 50 percent below its all-time high of $250.06\ reached early this year.