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Technology Stocks : RightsMarket.com (V.RTS) -- Ignore unavailable to you. Want to Upgrade?

To: Tupulak who wrote (18)	5/23/2000 8:47:00 AM
From: Tupulak	Read Replies (1) \| Respond to of 25

May 18/00 5/18/00 - End to end Solution For Content Protection And Royalty Management RIGHTSMARKET COM INC ("RTS-V;RMKTF-L") - End-to-end Solution For Content Protection And Royalty Management - Available August 2000 RightsMarket announced that RightsPublish, the technology that offers an end-to-end solution for digital rights management, will be ready for general distribution by August 2000. RightsPublish offers publishers and content owners the opportunity to substantially enhance current revenue streams by adding a digital channel to existing avenues of distribution. "While the Internet has been used to sell physical goods, its potential for the sale of digital goods has gone largely untapped," says Lindsay Moir, CEO and President of RightsMarket. "RightsPublish offers publishers the opportunity to capture that market." RightsPublish is a low-cost, 'plug and play' solution for the sale and management of digital content, providing: * a complete publishing website with full shopping and acquisition facility * chameleon support (RightsPublish is 'transparent' so that it adapts seamlessly to the look and feel of the publisher's website) * an eCommerce engine which secures the financial transaction * persistently enforceable rights (digital content remains encrypted except during use by an authorized user) Publishers retain complete control of their properties, and can determine precisely how their content will be used. Once the terms and conditions of use have been set and the consumer is authenticated, he or she can view the content through a secure viewer or player. RightsPublish will fully support PDF and HTML via industry standard viewers/browsers such as Adobe Acrobat, Netscape Navigator, and Microsoft Internet Explorer. The benefits of RightsPublish go far beyond content protection and accurate royalty management. RightsPublish expands the range of options that have traditionally governed consumer interactions with printed and recorded material, thus enabling new, flexible retail models. Whereas physical goods allow for only one type of sale, e-content can be sold in any number of ways, including: * Partial consumption (e.g. try before you buy, view only, view and print only, etc.) * Pay per use * Expiration * Subscription RightsPublish also enhances customer relationship management by providing complete data mining at the individual consumer level through its metering technology. The auditing and demographic information garnered through RightsPublish allows publishers to develop innovative and targeted marketing strategies, anticipate consumer needs, and develop more effective product offerings. A low-cost, quick-to-market solution, RightsPublish can be licensed and implemented by content owners or hosted by RightsMarket as a service. About RightsMarket RightsMarket Inc. is a publicly traded, high technology company (CDNX-RTS) specializing in digital rights management. Its principal product is RightsPublish, one of the first online solutions for protecting digital content on the Internet. RightsMarket dramatically increases security, reduces distribution costs and speeds delivery time to the consumer. The technology facilitates the commercial distribution of digital content by encrypting the property, authenticating users, enforcing the terms and conditions of use, and creating a transaction log for reporting and billing. The technology is 'persistent' in that the digital content must be unlocked each time it is accessed by the user. RightsMarket is a trademark of RightsMarket.com Inc. For more information about RightsMarket please visit our website at www.RightsMarket.com TEL: (403) 571-1839 Rob Solinger, CFO email: rob@RightsMarket.com TEL: (403) 571-1194 Jim Godsell, Vice-President email: Godsell@RightsMarket.com