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To: lkj who wrote (705)	5/24/2000 7:38:00 AM
From: P.M.Freedman	Respond to of 6784

Time Warner, Microsoft build up e-books NEW YORK - Time Warner and software maker Microsoft unveiled plans to delve further into electronic-book publishing, underscoring the importance of that burgeoning business to traditional and new media companies. Time Warner is forming a new unit that will produce books just for the Internet. Separately, Microsoft will make 15 Star Trek titles from Simon & Schuster, and Michael Crichton's Timeline, published by Random House, available for free download to Pocket PC handheld devices. Time Warner, which is being bought by America Online, says its new iPublish.com unit will be the first dedicated Web-publishing venture from a U.S. book publisher. Analysts say one of the reasons electronic books haven't caught on is because there is little material available from well-known authors. They also say electronic text is difficult to read, something Microsoft is trying to remedy with its Reader software. Despite the technological advances, publishers have been slow to embrace electronic publishing. Analysts say traditional publishers who neglect the Internet could be bypassed by authors who decide to sell their own works online, keeping all the profit.