To: JRI who wrote (11484 ) 5/25/2000 11:37:00 AM From: Ausdauer Read Replies (1) | Respond to of 60323
JR, Here is another poster who is doing the job trying to get the message out about the differences between generic flash memory chips and fully assembled, proprietary flash cards...boards.fool.com The mass market demand that is about to be experienced will be for finished cards in consumer devices. This includes CompactFlash, MMC and SmartMedia. These are all items within the SanDisk consumer product line. The potential is similar to Iomega's potential several years ago as Zip and its cousins took off. I think the target mega-markets for SanDisk's products will make Iomega's early success look quite miniscule. People who want an idea of the size of IOM's business should look at their top line revenues for the past 2 or 3 years. I also believe that SanDisk has approached the idea of licensing and second sourcing in a more thoughtful manner. To be correct...We are correctly eliminated from the discussions of low density embedded flash chips from the Intels, Fujitsu's, AMD's, SSTI's of the world. The only downside is the lack of visibility and the misperceptions that arise. IMHO, the "Big Picture" is understood by very few people, including industry analysts in the know. Recall also that high density storage may work its way into embedded applications. SanDisk does have a line of TSOP's (I hope I am using the right terminology), but the competition for embedded applications is more substantial. Also, I would not doubt that FlashVision will supply chips to manufacturers like FLSH who produce products similar to SNDK, but as embedded flash disks.[The problem with embedded flash disks, IMHO, is that you only sell one per device. CompactFlash, MMC and SmartMedia have multiple attachment rates per device, as anyone with a digital camera, handheld PC or MP3 player can attest.] If card assembly patents are inforced, the per card revenues to SanDisk, who has licensed their de facto CF and MMC standards to multiple manufacturers, will have an impressive effect on royalty streams. Recall also that these cards are currently being sold without royalties attached. If retroactive payments are required, a lump sum payment to SNDK would likely be a significant boost to their cash coffers. All IMHO, Ausdauer