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To: Taki who wrote (48347)	5/25/2000 6:56:00 PM
From: Jim Bishop	Respond to of 150070

FIXN news for you and SSP Famous Fixins Signs Licensing Agreement with Billy Blanks For New Line of TAE-BO Food Products NEW YORK, May 25 /PRNewswire/ -- Famous Fixins, Inc. (OTC Bulletin Board: FIXN - news) a leading producer of athlete and celebrity licensed and promotional products, announced today that they have entered into a licensing agreement with NCP Marketing Group, the developer and producer of TAE-BO infomercials and videos featuring Billy Blanks, the dynamic creator of the wildly popular TAE-BO fitness system, to launch a line of TAE-BO food products. The deal was brokered by John Younesi of Younesi & Yoss, LLP in Los Angeles. The first two product lines will consist of a breakfast cereal and energy/fitness bars, that will hit the shelves of most major supermarkets, mass-merchandisers, convenience stores, health and fitness clubs, gyms, spas and will also be featured on the TAE-BO infomercials through an aggressive and exciting worldwide marketing campaign commencing mid-summer that will enhance the TAE-BO workout program. In addition to being run as an infomercial in 33 countries and 11 languages, Billboard Magazine has named the TAE-BO video ``the Best-Selling Fitness Video of 1999 and the #2 Best-Selling Video of the 1999 including theatrical releases.'' Commenting on the announcement, Jason Bauer, President and Chief Executive Officer of Famous Fixins, Inc. said, ``We are extremely pleased to be working with Billy Blanks, the creator of TAE-BO, who is one of the world's most captivating martial arts/physical fitness instructors. Based on the massive appeal he brings with him to an audience inclusive of those just beginning a fitness program as well as world-class athletes and celebrities, in a workout for all age ranges and fitness types, we feel that this is the perfect opportunity to unveil the TAE-BO breakfast cereal and energy/fitness bars, adding dietary guidance to compliment and enhance the TAE-BO craze.'' Paul Monea, President and Chief Executive Officer of NCP added, ``We welcome the opportunity to work in conjunction with Famous Fixins, in the rapidly expanding TAE-BO family through the addition of the TAE-BO food products. We are confident that this is the first in a series of successful products with Famous Fixins.'' Famous Fixins is a leading producer of athlete and celebrity endorsed and promotional products. Famous Fixins products are available at selected grocery and retail chains and via the Company's Web site at famousfixins.com. The growing Famous Fixins All-Star team of licensed products includes: Tony Stewart, Sammy Sosa, Cal Ripken, Jr., Derek Jeter, Tim Duncan, Alonzo Mourning, Mike Piazza and The New York Mets, Peyton Manning, extreme sports superstar Dave Mirra and the newest addition, Britney Spears. Press Contact: Michael Simon of Famous Fixins, Inc at Michael@famousfixins.com Forward-looking statements in this release are made pursuant to the ``safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. Potential risks and uncertainties include, but are not limited to, the risks described in filings with the Securities and Exchange Commission. SOURCE: Famous Fixins, Inc. More Quotes and News: Famous Fixins Inc (NV) (OTC BB:FIXN.OB - news) Related News Categories: advertising, food/beverage, sports