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To: limtex who wrote (72720)5/29/2000 2:08:00 PM
From: Ruffian  Respond to of 152472
 
The future presents opportunity
Retired broker and author gives insight on market

By Barbara C. Costanza,
CBS MarketWatch
Last Update: 11:52 AM ET May 29, 2000
Share your thoughts

LOS ANGELES (CBS.MW) -- No risk is the biggest risk of all,
according to William M. Buchsbaum, author of "The Little Book of Big
Profits" and retired veteran of the financial world. However, a retired
investment adviser never really retires from watching the stock market.

So CBS MarketWatch.com talked with William
M. Buchsbaum, to get his take on stock picking in
this volatile time.

Can you tell us what the risk is in this
market?

Buchsbaum: From here on out I think the risk is
minimal, there's not much down side left. I think the
future is huge and presents a great opportunity,
especially in the NASDAQ.

Back in 1996, you wrote a book called "The Little Book of
Big Profits" which stressed a thorough analysis of a traditional
company's financial report and balance sheet. What can you tell
investors to look for who want to invest in internet stocks?

Buchsbaum: I think the most important thing to look for is the best
companies with the greatest potential for revenue and earnings growth. I
would prefer buying companies that are still doubling and tripling their
revenue every year.

What industries do watch closely?

Buchsbaum: I love technology. I think the two important sectors out
there right now are business to business and wireless. A company cuts out
its middle man and sells directly to other businesses. That improves profit.
B2B will explode. In 1999, revenue from business to business on the
internet was about $200 billion. That number is expected to grow to $1.5
trillion by 2003, which is about a 300 percent annual growth rate for many
of these companies. And many of these stocks are down 60 to 70 percent
from their highs.

What stocks have you got your eye on?

Buchsbaum: Some of my favorite companies on the B2B side of things
are Ariba (ARBA: news, msgs), and Broadcom (BRCM: news, msgs).
Then there's Portal Software (PRSF: news, msgs) and Teradyon (TER:
news, msgs) which have great opportunity ahead. On the the wireless
side, there's JDS Uniphase (JDSU: news, msgs), which has great fiber
optics opportunity. Qualcomm's (QCOM: news, msgs) another one. The
company is about to announce a big agreement with China. Versign
(VRSN: news, msgs) and S1 (SONE: news, msgs) are vital companies
that still have strong growth ahead of them.

What's your take on the market's volatility?

Buchsbaum: As for the overall market, I believe we'll see a summer rally,
not sure exactly when though. We'll make it all the way back up to
between 30 and 35 percent by year end. I think we'll get to 4000 for the
NASDAQ by the end of the year.

What do you believe the Fed will do going forward?

Buchsbaum: The Fed's pretty close to being finished. If Greenspan isn't
done yet, he'll raise the rate no more than 25 to 50 basis points. He'll be
done by August or September. There are already signs of the economy
slowing down. Oil and wages are two major items that breed inflation.
Oils gone up and labor markets have tighten. I think future raises are
unnecessary. But on the other hand if he does raise the rate, I think the
rate will go down by the end of year or beginning of next year.

What are your thoughts on a
company's "cash-burn rate," especially a
company reporting losses?

Buchsbaum: Most of the internet companies have
no debt. And as long as these companies continue
to increase their revenue issue of burn rate kind of
gets knocked to the back of the bleachers.

When it comes to investing
everything is important. But if you had to pick
one, what would be the most important thing
an investor should understand?

Buchsbaum: The most important thing an investor
should know is there is risk in the market. Many
investors are looking beyond risk and not worrying.
If investors had stop orders to sell after a 10 or 15
percent drop, they'd be in cash by now. Ready to
buy up in a rally.

What would be your suggestion to an
individual investor?

Buchsbaum: You don't want to diversify too
much. So, what I do is diversify within an industry I
believe is growing. Technology is the place to be. It's here to stay. It's
explosive and exploding as we speak.

Barbara C. Costanza is earnings editor for CBS MarketWatch.



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