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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships -- Ignore unavailable to you. Want to Upgrade?

To: ztect who wrote (130)	6/3/2000 7:32:00 AM
From: ztect	Read Replies (1) \| Respond to of 177

RE: May '99 OTC Report On the home page is a link to the "new" report.... tsig.com Right under the TSIG.com logo. Most are already aware of this link and have read the report. Most also know that OTC Reports requests that you don't reproduce portions of their report. Despite this request, I've transcribed below two especially salient paragraphs from this report particularly in light of some irresponsible rumor mongering on RB done by some pumping trading @ssholes (eg. references to CDNow aka CDpast) and also in response to a recent RB "g" incarnation 06/02/00 of probably someone we're probably already familiar with under another alias. Before these two paragraphs, let me note that though I thought the report was very good (plus really not directed toward some one like me already familiar w. the model), IMO the report failed to sufficiently tie in a prior January report ideas regarding permission marketing. Specifically IMO the report didn't note the value and service tsig.com provides to its big brand name co-branded partners by gathering marketing info for these companies and providing "pocket billboards" as two examples of both permission and direct mass marketing. For as I've always said tsig.com is first and foremost a marketing company. Now the excerpts w. my emphasis in bold face. "...First, the company has until this point, been INCORRECTLY characterized by many as a music/video/ book e-retailer- a single product or single-sector company if you will. The fact of the matter is, with a huge customer base from which to tap into on an ongoing basis and the implied credibility of some of the worlds' most respected organizations [Coca Cola, Lufthansa, Disney, UCP]- the company has the ability to partner with almost any product and service company they want. The MyCard concept can be extended into a diverse and multi faceted shopping experience that includes apparel, food, travel, sporting goods, vitamins, automobiles, and whatever else you can sell to a large group over the Internet or via mail. To extend the product line, the company does NOT need to invest in expensive market research or trial and error testing, it simply finds out what a large number of its card members wish to purchase, and then go and strike a favorable deal to provide it for them. Te MyCard concept is an endless marketing tool that will not only benefit TSIG, but the consumer, the charity/corporation and the manufacturer...' ROME WAS NOT BUILT IN A DAY '...An undertaking like this is not a small one and substantive results cannot be expected overnight. It apears as though the financial and investment communities are willing to allow Amazon 5+ years to reach profitability while OTC companies, with a fraction of the infracture and capital often have a runway of less than 12 months. While this is somewhat justified as capital is harder to come by for smaller firms, it is unjustified to think that a succesful *long-term* company with less resources can perform miracles. It will take time for the TSIG model to become as effective as possible. ...It is only after creating, implementing and managing the proper moel do you generate earnings... Regarding this second excerpt, TSIG's access to the initial $40 mil was an amazing feat for a small company. Noting that the $40 mil was raised over three fold to $125 mil is a very good gauge of the increased interest by the financial community in finding a successful internet marketing/retail model. Thus this access to capital will give Tsig the wherewithal to implement the model that has been created, tweaked, and really just begun. Again $125mil is big time money for big companies let alone small ones like tsig. Plus also note that due to the "Zero Cost Acquistion Model", $125 mill to be drawn down as needed for a company like TSIG, is comparable to a lot lot more than $125 mil to "branded" etailers with very high burn rates caused by direct marketing customer acquistion costs. Heck CDpast burns through something like $50 mill every 6 months. Anyway, enough info, let's get back to the name calling ! LOL :-) z (spellin' not checked)