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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: ptanner who wrote (114295)6/5/2000 3:37:00 AM
From: Scumbria  Respond to of 1578029
 
PC World magazine, the world's largest computer publication, announced today that the AMD Athlon? processor took the magazine's top award - a World Class Award as "Product of the Year."




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SUNNYVALE, CA--JUNE 5, 2000--PC World magazine, the world's largest computer publication, announced today that the AMD Athlon? processor took the magazine's top award - a World Class Award as "Product of the Year." In choosing the AMD Athlon processor among dozens of the world's most technologically advanced products, PC World called the processor a "superstar" and "architecturally superior to Intel's Pentium III."

"With this World Class Award, PC World has elevated praise for the AMD Athlon processor to a new level," said Larry Hollatz, group vice president of AMD's Computation Products Group. "As Product of the Year, it stands out among not only its direct competitors, but among all technology products and services in this extremely innovative and fast-moving industry. This is an extraordinary achievement for the processor and the engineering team that designed it.

"As we announce today the availability of a new version of the AMD Athlon processor, we are confident that its enhanced performance capabilities will enable it to achieve further market acceptance and widespread industry acclaim around the world."

Celebrating its 18th year, the respected World Class Awards honor the top hardware, software, and Web products in the computer industry. To select the best of the best, PC World's editors, testers, and contributors examined the entire gamut of products that have appeared in the magazine over the past year. Hundreds of products in more than 70 categories were judged on performance, value, consistency, and innovation. The magazine also polled its readers to name the top companies for PC and software service and support. All 2000 World Class Award winners will be showcased in PC World's July 2000 issue, and presented with World Class Award trophies on Wednesday, June 28, 2000, at the upcoming PC Expo show in New York.

"The World Class Award winners represent an all-star line-up of the year's best products," said Kevin McKean, editorial director of PC World, the world's largest computer publication with a circulation rate base of 1.25 million. "Throughout the year, the editors scout outstanding players in hardware and software for our readers. These awards honor the finest the industry has to offer - from solid veterans to stand-out rookies."

In the World Class Awards article due for release in the July 2000 issue, PC World says: "As always, performance, value, consistency, and innovation are the four qualities we seek in a World Class winner. Some products here are standouts in a couple of these areas, but the Product of the Year - AMD's Athlon processor-is a superstar in all four. AMD Athlon processor-based PCs sprinted to the top of our corporate and home PC charts this year, touting record-breaking performance and affordable prices. And AMD's chip was the first to hit a clock speed of 1 gigahertz, beating Intel at its own game. ? Architecturally superior to Intel's Pentium III, it's done for the high end what the company's AMD-K6 CPU did for the low end: set off intense competition where we all wanted it."

Launched in August 1999, the AMD Athlon processor has won more than 45 awards from publications in 17 countries around the world. In addition to the PC World Product of the Year award, the AMD Athlon processor received an Analyst's Choice Award for Best PC Processor from Microprocessor Report and a Technical Excellence Award for Best Hardware Component from PC Magazine. Workstation publications such as Cadalyst, 3D Design, Pro/E and Windows NT have also given the AMD Athlon processor and AMD Athlon processor-based systems awards of distinction. Internationally, the AMD Athlon processor has won 36 awards from publications in Australia, Canada, China, Croatia, Denmark, England, Finland, France, Germany, Israel, Japan, Mexico, The Netherlands, Norway, Poland, and Russia.

AMD Athlon processor-based systems from the following computer manufacturers have won more than a dozen awards as well: Compaq, CyberMax, Gateway, Polywell, Micro Express, Sys, TCE, U-tron and Xi. In other awards, the AMD Reseller Program, with more than 16,000 members in North America, received a Computer Reseller News' XChange Xcellence Award for having the Most Comprehensive White Box Program in September 1999.

About the AMD Athlon? Processor
The AMD Athlon processor is an x86-compatible, seventh-generation design featuring a superpipelined, nine-issue superscalar microarchitecture optimized for high clock frequency; the industry's first fully pipelined, superscalar floating point unit for x86 platforms; high-performance cache architecture, featuring 256KB of on-chip level (L2) cache and 128KB of on-chip level (L1) cache; enhanced 3DNow!? technology with 24 additional instructions designed to improve integer math calculations, data movement for Internet streaming, and DSP communications; and a 200MHz system interface based on the Alpha? EV6 bus protocol with support for scalable multiprocessing. AMD Athlon processors are manufactured using AMD's aluminum 0.18-micron process technology in Fab 25 in Austin, Texas and AMD's 0.18 micron copper technology in Fab 30 in Dresden, Germany.

AMD Athlon? Processor Awards Around the World
The AMD Athlon processor and AMD Athlon processor-based systems have received close to 60 awards from around the world. For a listing of awards, please visit amd.com


amdzone.com

Scumbria



To: ptanner who wrote (114295)6/5/2000 12:43:00 PM
From: Steve Porter  Respond to of 1578029
 
Pt:

So assuming the yields/bin-splits are the same for Classic and TBird then AMD actually makes more $/wafer area on the Classic

The additional 18mm^2 is much cheaper than the cost of external L2 chips and the labor to put them on the board and test it.

Additional the packaging for the ppga athlons (socket a) will be much cheaper than the sloted athlons, again saving AMD money.

You can't compare wafer/wafer costs, as the classic athlon requires many additional pieces for proper functionality.

Regards,

Steve



To: ptanner who wrote (114295)6/5/2000 1:18:00 PM
From: Goutam  Read Replies (1) | Respond to of 1578029
 
PT.

> So assuming the yields/bin-splits are the same for Classic and TBird then AMD actually makes more $/wafer area on the Classic -- but I would imagine demand will be limited to those with existing Slot A MB.

I know Steve Porter already responded to this, but I'd like to add my 2 cents.

What you said is true at wafer level if the yields are the same. If it costs more, I suspect that it would be very minimal per die. It's a different story if you compare the final cost of Athlon Classic vs Thunderbirds.

Thunderbird socket-A eliminates the following costs associated with Athlon classic -

1)pc board
2)external L2 chip
3)some external passive components
4)shipping to and form the outside company providing the slot A assembly service
5)slot A module assembly
6)additional test after the slot-A module is built
7)high shipping, storage and handling costs due to bigger size of the module, and due to the additional manufacturing steps.
8)longer cycle time


The cost savings due to elimination of above cost factors can amount easily about $15 - $22 per tbird.

When it comes to tbird slot-a, it would cost a little bit more than socket-A version because of the requirement of pc board and the module packaging. But it would still be ($10-$18) cheaper than Athlon Classic modules.

IMHO, the low cost of manufacturing, the start of the Dresden fab production, Dresden ramp, and the extra capacity are far more important than the >1GHz stuff at this time.

Goutama