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Pastimes : All Clowns Must Be Destroyed -- Ignore unavailable to you. Want to Upgrade?


To: Voltaire who wrote (38424)6/7/2000 11:48:00 AM
From: John Graybill  Respond to of 42523
 
OT: Great article on pets.com at Slate today

"...maybe it explains why we're seeing a
curious reversal, in which a company is hyping its mascot
rather than the other way around. Pets.com seems to have built
a good brand, but it looks an awful lot like they've built that
brand for a lousy business. What do you do if you find yourself
in such a situation? I guess you sell puppets.


slate.msn.com