To: afrayem onigwecher who wrote (161 ) 6/7/2000 7:55:00 PM From: StockDung Respond to of 460
I like this one. I'm in. homing.org Homing's Founders Homing Inc. was founded in October 1999 by Ayala Rahav and Oren Simon following two years of research. Homing is based on its founders' convictions that: The only real answer to the accelerating amounts of accessible information and possibilities made available in a networked wired world, must be in the form of a universal self-learning content sensitive infrastructure It has to provide instant connectivity and seamless interactivity between content-based applications, creating an individually tailored frame of reference, that fit precisely the ever changing needs and preferences of the interacting parties. Ayala Rahav - CEO of Homing Ayala is 44 and holds a BA in Literature and Linguistics, a MA in General Literature studies (semiotics), with broad experience in advertising, marketing, and broadcasting and a multidisciplinary understanding of consumerism. Oren Simon - President and CTO of Homing Oren is 39 and holds a B.Sc. in Aeronautical Engineering, a system analyst with experience in multidisciplinary design, electronics, programming, and hi-tech marketing. ¸ 1999 All Rights Reserved - Homing Inc. Company Info. Homing is a start-up company incorporated in the US with a R&D center in Israel. Homing was incorporated in 1999, following two years of research into the fields of personalization, knowledge management and content management. Our research led us to define and develop a comprehensive solution for three key components: The answer to being exposed to a rapidly increasing overload of available content offering, is in creating an end-user-centric environment. In such an environment each end-user's preferences are at the heart of automated content based decision making. Each end-user must be provided with individually tailored environment, assuring that exposure is kept to highly relevant content only. In an open environment (WWW) where the next potential interaction can not be predefined or even categorized, it is essential to create a uniform common denominator for representing content so that content-based decision making can relate directly to any content item and share (aspects of) that content with other applications - it requires a universal open-ended content descriptive symbology. With the accelerating rate of change, to be even further accelerated as media channels converge, it is necessary to answer both above requirements with a self-learning, evolving system that will constantly adapt to the new scenario being created in real-time, from implicitly learning the end-users' through being able to react "on-the-fly" to new content items. Homing offers its universal content management infrastructure as a comprehensive solution to those requirements. ¸ 1999-2000 All Rights Reserved - Homing Inc. The Need Exponential growth in the volume and diversity of available content has turned into an information glut. An abundance of information is pouring through all channels (i.e. Internet, TV, telephony, cellular, satellite?) In this information glut, content consumers are overloaded by non-relevant content, and content providers have great difficulties in targeting relevant audiences. This is true for both an individual end-user trying to find content from providers through all digital media, as well as within an organizational setting. Existing solutions for enabling content management are limited to predefined localized contexts, and can not answer needs of a global environment. The following three market segments are seeking solutions for the acute information glut: Web based services ? are looking for ways to enable them to preserve their users? loyalty. The key lies in their ability to improve relevance and provide real individual tailoring of their offerings to their audiences. Networked businesses ? are looking for ways to turn intensive information dialogs into learning processes and knowledge ? a valuable asset in the competitive arena. Smart home appliances ? From personal TV to PDA ?are looking for ways to narrow offerings according to personalized relevance and device capacity. These three markets converge. Web based services are in themselves networked organizations, and most networked organizations are in parts service centric (through their relations with customers as well as suppliers and collaborators), and all of them must offer seamlessness in user interfaces, whichever appliance he/she may use to connect at any given time. ¸ 1999 All Rights Reserved - Homing Inc.