DSNY news
New York, New York, Jun. 13, 2000 (Market News Publishing via COMTEX) -- Destiny
Media Technologies, Inc. is pleased to announce that it is joining the SDMI as a
member of the Perimeter Technologies Working Group. Perimeter technologies are
defined as technologies admitted into and exported from SDMI compliant
environments. Some of the other companies in this organization include BMG
Entertainment, EMI Capitol Music, Sony Music, Universal Music, Warner Music,
AT&T (NYSE - T), AOL (NYSE - AOL), Compaq (NYSE - CPQ), Dolby Labs, Lucent (NYSE
- LU), Napster, and Sun Microsystems (NASDAQ - SUNW).
Destiny has developed a solution for the recording industry, which facilitates
the distribution of digital media. MPE encapsulates an MP3 file with album cover
artwork and lyrics into a secure file, which will play itself when clicked on.
As part of the Working Group, Destiny will participate in the adoption of a new
standard format for the digital encoding of music.
"MPE is the most complete solution to the problem of music piracy on the
Internet, and the music industry and artists have been screaming for a solution
like this," says Ed Kolic, Chief Operating Officer of Destiny Media
Technologies. "Our technology allows music to be openly and securely distributed
on the Internet, and empowers artists and labels to get the control they need
and the money they deserve."
The MPE open beta product is now in operation, with full commercial launch
scheduled for June 20. Complete product details, pricing and sample MPE tracks
are now available at www.destinympe.com.
MPE is a complete; secure media distribution system, with built-in e-commerce,
digital rights management, distribution and visual display. MPE files do not
require an external player or any other lengthy downloads, as each file contains
an embedded player; MPEs automatically play when clicked on. It works on both PC
and Mac platforms, and is a much richer and more powerful marketing tool than
any other system on the market today.
According to Kolic, there is enormous potential in the digital music
distribution business. Industry experts predict the market for digitally
distributed music will be valued at $6 billion by 2005, representing 15% of
music sales worldwide.
Artists can include CD covers, lyrics, or other messages in the text and
graphics portion of the MPE, while an MP3-based audio track plays along. MPEs
can be formatted in a number of ways:
Locked MPEs can provide a short audio preview, visuals and text to promote a
purchase. To receive the full file, the consumer must pay for the file and
execute an e-commerce transaction that Destiny administers. Free MPEs can be
distributed and shared freely, becoming an effective part of a viral marketing
program. Sponsored MPEs can be unlocked if the consumer clicks through to a
sponsor or advertiser's web site, driving web traffic and creating brand
association.
In April, Destiny filed for a patent for the MPE media distribution system,
including the technology supporting the embedded player that drives MPE's "click
and play" features. "The potential applications for MPE capture a full range of
Internet content and entertainment," says Kolic. "MPE supports audio, video,
imagery, and text in a self-contained executable. Our first application is the
music arena, but some of the other exciting applications we are exploring
include feature films, digital books, cartoons, analyst reports and trading
cards."
Destiny Media Technologies, Inc. (http://www.destiny-software.com) has developed
a suite of enabling tools, which facilitate the distribution of digital media
through the Internet in either a streaming or downloadable form.
The RadioDestiny Broadcaster (TM) (http://www.radiodestiny.com) allows a user to
broadcast live or scripted audio from a computer to anyone on the Internet.
Clipstream (TM) (http://www.clipstream.com) enables web pages to stream audio
without the use of a player.
Video Clipstream (TM) (http://www.videoclipstream.com) is a prototype technology
for embedding streaming audio into a web page.
The MPE (TM) (http://www.destinympe.com) system provides e-commerce and digital
rights management directly from within a multimedia file. MPE (TM) delivers MP3
files in a secure wrapper, and is compatible with existing MP3 infrastructure
and devices.
"Safe Harbor" statement under the Private Securities Litigation Reform Act of
1995: This release contains forward looking statements that are subject to risks
and uncertainties, including, but not limited to, the impact of competitive
products and pricing, product demand and market acceptance, new product
development, reliance on key strategic alliances, availability of raw materials,
the regulatory environment, fluctuations in operating results and other risks
detailed from time to time in the Company's filings with the Securities and
Exchange Commission.
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TEL: 604-609-7736 Ext 25 Destiny Software Productions Inc
TEL: 604-609-7736 Ext 25 Destiny Software Productions In
TEL: 1-800-8-DESTINY
FAX: 604-609-0611
Website: destiny-software.com
email: investor@dice.net
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