To: kemble s. matter who wrote (157935 ) 6/14/2000 5:30:00 PM From: calgal Respond to of 176388
Dell, Gateway see growth outside personal computers Reuters Company News - June 14, 2000 17:21 By Mark Weinraub marketwatch.newsalert.com MINNEAPOLIS, June 14, (Reuters) -- Both Dell Computer Corp.'s and Gateway Inc.'s growth strategies lie apart from the personal computers the companies are known for, company executives said on Wednesday. Gateway Chief Financial Officer John Todd said his company saw the key to growth as selling complementary products, such as Internet service and consumer software, to its PC customers. "This just allows us to add more flexibility and a much more predictable income stream," Todd said during a presentation at a US Bancorp Piper Jaffray investor conference. Todd said the company was looking for 40 percent of its profits to come from these additional products and services by the end of fiscal 2000, double the percentage of total income they generated at the end of 1999. These "beyond the box" services are important to building life-long relationships with the customer. Gateway lifetime customers generate $6,000 in revenues for the company, while one-time customers generate only $1,845 by buying a PC, Todd said. Dell, based in Round Rock, Texas, is looking to grow through expanding its product offerings, such as storage devices and servers, that capitalise on the popularity of the Internet. Dell Vice President of International Financial Relations Don Collins said its move to produce equipment that allows companies to run an online business was spurred by its customers. "Our own largest customers began pulling us that direction as they came in to visit with us about their own IT strategy," Collins said at the conference. Collins said Dell's plans also included increasing the number of technology consulting services it provides and winning new customers such as Internet service providers. "There is a secondary effect from these initiatives," Collins said. "They are an improved product mix, a shift more away from a pure desktop orientation and an expanding base of revenue and profit beyond a core hardware system." Todd said the flexibility of Gateway's business plan, and the increased contribution from its non-PC divisions, shields the company from rises in the price of materials needed to make its computers. He said he expected the the price of memory components for computers to rise in the second half of the year. US Bancorp Managing Director Ashok Kumar said the rise in component prices was "more of a seasonal issue." Companies that could focus on recurring revenue streams could limit the effect of component price fluctuations. Todd added that Gateway was comfortable with analysts' revenue estimates of $2.14 billion for the second quarter and earnings forecasts of 36 cents per share. He said that the quarter was back-end loaded so sales still had a long way to go to meet the estimates but were on track. Dell shares closed up 1-1/8 at 46-3/16 on the Nasdaq stock exchange on Wednesday, compared with a 52-week range of 33-1/4 to 59-11/16, while Gateway stock ended the day down 2-7/8 at 51-3/16, compared with a year-long range of 28-3/8 to 83-15/16. Copyright 2000 Reuters Limited. All rights reserved.